The Brands Marketing Manager ensures the efficient execution of business plans in order to meet future brands expectations and targets.

The Brands Marketing Manager also takes part in the development of short-term tactical Sales and Brands Management marketing plans.

The Brands Marketing Manager ensures brand integrity by guiding efforts across multiple channels and functions.

He/ She supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business.

The role entails the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.

The Brands Marketing Manager plays part in the development of the brands marketing strategies in order to establish strategic direction and program positioning.

In this capacity, the Brand Marketing Manager develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business’s brand messaging.

He/ She also plays part in the development and execution of paid social programs on self-service advertising platforms inclusive of Google AdWords, Facebook, YouTube, Pinterest, and Twitter along with supporting the brand’s paid media programs. At this capacity, the Brands Marketing Manager also contributes to the development and execution of all ground events, promotions, and stunts for the business/brands.

Required Qualifications of the Brands Marketing Manager 

Education: The Head of Brands Marketing has to have a bachelor’s degree, Diploma in Marketing, Business Administration, or any other related field. A working experience of the equivalent is also acceptable.

Experience: A candidate for the position must have had 4 years of experience executing paid advertising programs for a business in a fast-paced and competitive environment across all media channels inclusive of TV, social, digital, radio, and print. He will also have vast experience executing paid advertising programs on key self-service platforms such as YouTube, Facebook, Twitter, Pinterest, Google AdWords, and Instagram and brands management.