Position Summary:

To develop and manage CVM strategies and program to collaborate with cross-functional partners in finance, marketing, IT, analytics, digital, and other departments to execute a range of internal and customer-facing initiatives that help increase profit and retention.

Key Responsibilities:

• Identify trends and patterns in customer behaviors and proactively initiate campaign requirements
• Work with internal teams including Product, Business Intelligence and Research to define campaign requirements ensure reliable results in upsell / cross sell of products/services
• Development, administration and co-ordination of customer value management activities/initiatives
• Track and monitor status and results of customer value management initiatives and campaigns
• Review campaign results and make recommendation on refinements to campaigns that will result in improved performance
• Perform customer behavior analysis and create, execute and monitor marketing campaigns for retention, churn and cross sell.
• Regularly track and manage churn process, understand trends and dynamics. Provide campaign reporting, analysis, and insights.

• Bachelor’s Degree in Business, Marketing, Statistics or any relative field of study.
• 1 year experience in the consumer marketing or customer lifecycle management
• Proficient in English language (both spoken and written)
• Effectively communicate by listening actively, share relevant information with others and interact with others to establish fair and effective relationships.
• Analytical skills with good planning and project management
• Ability to mine data to provide insight
• Strong attention to detail, agile and commercially focused.
• Extensive problem-solving capabilities
• Project / Program management capabilities
• Ability to develop cooperation and teamwork while working toward solutions that generally benefit all parties
• Ability to build effective and mutually beneficial relationships and lead cross functional teams
• Products & services knowledge, GSM/LTE Market knowledge
• Product Management, Research and analysis techniques
• Feasibility analysis and Business casing
• Customer mindset knowledge
• Report written & presentations skills