Leads Generation Marketing Executive plays a key role in driving growth and revenue through the development and execution of demand generation campaigns. They are responsible for creating and implementing effective marketing strategies to attract and engage potential customers, nurture leads, and ultimately drive conversions.

- Developing and executing multi-channel demand generation campaigns including email marketing, social media, SEO/SEM, content marketing, and webinars.
- Conducting market research to identify target audiences, understand their needs and pain points, and craft messaging that resonates with them.
- Collaborating with cross-functional teams such as sales, product, and design to ensure alignment on campaign goals and messaging.
- Managing and optimizing lead generation programs to ensure a steady flow of qualified leads to the sales team.
- Tracking and reporting on campaign performance metrics such as email open rates, click-through rates, conversion rates, and ROI.
- Continuously testing and refining campaigns to improve results and deliver the best possible customer experience.
- Staying up-to-date on industry trends, best practices, and emerging technologies to drive innovation and competitive advantage.

- Bachelor's degree in marketing, business, or a related field.
- 3+ years of experience in demand generation marketing, preferably in B2B technology or SaaS.
- Demonstrated success in creating and executing marketing campaigns that deliver measurable results.
- Strong analytical skills and ability to use data to inform decision-making and strategy.
- Excellent written and verbal communication skills, with the ability to craft messaging that resonates with target audiences.
- Experience with marketing automation software such as HubSpot, Marketo, or Pardot.
- Knowledge of SEO, SEM, social media advertising, and content marketing best practices.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
- Strong project management and organizational skills with the ability to juggle multiple projects and deadlines.