Job Seeker Reactivate Your Account
Thank you, this account has been Deactivated.
Do you want to Reactivate your account?
No
Yes
Sorry, unable to apply, please Upload CV Attachment, or update your JobNet Profile to at least 55% of completion.
UPLOAD CV
UPDATE PROFILE

Digital Marketing Senior Manager

Yoma Bank

Digital Marketing Senior Manager

Yoma Bank
Recruiter active 1 min ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
18 Dec 2020

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

JOB BRIEF

The Digital Marketing Senior Manager will drive daily digital marketing executions and Yoma Bank’s digital marketing plan. The goal is to deliver a brand consistent message and create a strong and engaging online brand experience by understanding stakeholder and customer journeys to achieve business results.

 

Voice of the Customer

  • Act as the customers representative inside the organization.
  • Understand our stakeholders, customer segments and buying processes.

Word of mouth

  • Optimise the use of the internet, social media, Apps, ATMs, and point-of-sale digital experiences to grow brand awareness, build strong brand associations, and capture leads by establishing conversations with customers.

Thought leadership

  • Understand how Yoma Bank fits into the current landscape and help develop an understanding of differentiation opportunities online.
  • Champion new digital marketing ideas within our organization.

Creative

  • Brand custodian for overall digital marketing brand look and feel in line with Yoma Bank brand positioning and strategy.
  • Thread and tie all internal and external online creative work together through both a comprehensive key message strategy and execution.
  • Lead and coordinate the annual and quarterly digital marketing content and advertising calendar with agencies and internal stakeholders.
  • Manage digital partners and outside specialists like web designers and advertising agencies.
  • Manage public digital and financial literacy webinars and training as a core CSR initiative together with partners.

Build awareness, associations, and engagement

  • Build and enhance the banks image and position through a strong and coherent online presence.
  • Lead digital advertising such as programmatic and Facebook advertising.
  • Share key insights and recommendations derived from the digital team’s observations and analysis, as well as external weekly and quarterly reports.
  • Manage a compelling digital score board and deliver on quarterly targets.

People leader building digital capabilities

  • Direct and coach the efforts of digital marketing and coordinate activities for high impact in line goals and target.
  • Build a winning digital marketing team to support innovation and daily business.
  • Continue to build team capabilities through training with partners and on-the-job training.
  • Help to build digital marketing understanding and capabilities across the organization.
  • Research and bring in digital marketing services and capabilities.
  • Build team culture of living the Yoma Bank values.

STRATEGIC COMPETENCIES

LEADERSHIP

  • Lead single or less complex Business Units and ensure delivery of work in accordance with Business Unit     strategy
  • Accountable for collaborating across the value chain to execute on Business Unit strategy
  • Leader of team
  • Organise the team into effective and functional groups
  • Appoint, develop, coach and inspire the team
  • Demonstrate continuous improvement 
  • Deputise for Executive Manager
  • Represent Yoma Bank with impact to external stakeholders

RELATIONSHIP BUILDING 

  • Build and manage effective relationships with functional teams and other Business Units
  • Create a climate of openness and trust in which people can freely speak out
  • Recognise potential conflicts within own working relationships and facilitates the negotiation of mutually beneficial outcomes
  • Understand and leverage team’s strengths to deliver outcomes
  • Proactively develop rapport with key customers and external stakeholders

COMMUNICATION SKILLS

  • Effectively communicate and influence across the team
  • Tailor content and style to connect with all employees in English and Myanmar
  • Communicating change with conviction
  • Demonstrate SPEAKING OUT
  • Ask for clarity to ensure own understanding
  • Give constructive feedback to improve performance

RESULTS ORIENTATION

  • Use feedback to consistently deliver on all tasks and goals
  • Hold direct reports accountable for producing quality and risk assessed timely results
  • Help others maintain focus and overcome obstacles
  • Provide performance feedback to team that facilitates development

PROBLEM SOLVING

  • Break down problems into fundamental parts, identify root causes and address problems
  • Make informed decisions based on the information that is relevant, current and clear
  • For more complex problems, recommend possible solutions and escalate. Follow up to ensure resolution
  • In challenging situations, take charge and make decisions in a timely manner
  • Assist team in diagnosing problems and recognising issues 
  • Establish a culture that embraces problem solving

Open To

Repatriate
Male/Female

Job Requirements

Knowledge & Skills

Essential 

Analysis and Marketing Skills

  • Strong digital marketer with proven track record of digital brand management.
  • Superb analytic digital skills.
  • Understand the value of external experts and know how to work with them to benefit our bank.

Leadership and Management Skills

  • Ability to direct and lead the efforts of digital marketing team.
  • Manage and mentor staff to inspire their best performance.
  • Ability to develop, source materials and oversee digital marketing programmes.
  • Ability to contribute at a senior level to the bank’s development including a strategic review, budgeting and planning.

Soft Skills

  • Innovative.
  • Strong communication skills.
  • Build a personal rapport with all stakeholders.

Education & Special Training

Essential

  • Degree in Digital Marketing  

Experience

Essential

  • A minimum of 5 years’ professional experience in marketing and min. 3 years in digital marketing.
  • Financial services experience is not required.

Desirable

  • International experience and perspective, and/or agency experience is a plus.

Languages

Essential

  • Fluency in Myanmar
  • Fluency in English

What We Can Offer

Benefits

- Annual Bonus
- OT Payment
- Ferry provided

Highlights

- Join a Winning Team
- You can Make a Difference

Career Opportunities

- Opportunities for Job Training
- Learn new skills and techniques

About Our Company

"Founded in 1993, Yoma Bank is Myanmar's most progressive domestic bank with over 3,000 employees and more than 80 branches across the country. With a mission to “Build a better Myanmar for its people” and financing the needs of Myanmar families and businesses, Yoma Bank offers savings products, a wide range of loans and business solutions to individuals, SMEs and local corporate clients to fund their business operations in Myanmar. With over 25 years of being a responsible bank, Yoma Bank has been consistently making significant investments in strategic priorities- people, technology and corporate governance.
All the operations led by the Bank are centered around its core values such as Customer, Integrity, Respect, Teamwork and Innovation. Yoma Bank has also established strong partnership with both local and international organisations leveraging strategic advantages in its services. Yoma Bank is the first local bank that welcomed foreign investments from global organisations such as GIC of Singapore, Norfund of Norway and IFC of the World Bank."

Apply for this job

OR

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Share with a Friend

Candidate CV Attachment

ADD PRIVATE CANDIDATE
Upload Profile Picture
Upload CV
Auto Fill CV
Save time on data-entry.
Education / Qualifications
Add
Cancel
Delete
Save
Work Experience
Add
Cancel
Delete
Save
Languages used
Add
Cancel
Delete
Save
Skills achieved
Add
Cancel
Save
References
Add
Cancel
Delete
Save
CV Attachments (Upload CV here)
Add
Cancel
Delete
Save
Cancel
Add
Next