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Field Marketing Manager

Myanmar Japan Tobacco Co.,Ltd
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
20 Nov 2020

Experience level


Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Main areas of responsibilities.


Lead the Field Marketing Team:

  • Train for skills: acquire expert knowledge on Field Marketing way of working & needed processes.
  • Coach in the field enhancing the teams' effectiveness using 'train the trainer' approach.
  •  In spill sense of urgency' to identify business opportunities - 'stay hungry' (for success) attitude.
  • Ensure high-level of energy, motivation & passion among the Field Marketing team and lead a positive competitive environment (celebrate success together, spend quality off work)
  • Create a work environment that tolerates - even demands - to make mistakes.
  • Embrace to take controlled risks. At the same time ensure learning are taken and programs refined based on insights.

The incumbent regularly is in the field for:

  • Team leadership: coach & evaluate the team on way of working, programs, attitude and collaboration. Facilitate communication & collaboration.
  • Portfolio balance: ensure programs are balanced and meet portfolio strategy & priorities.
  • Engage with stakeholders: align & influence key stakeholders such as Sales team, trade partners & distributor sales force.
  • Insights: collect field insights to optimally support, build & enhance field marketing way of working concepts & processes.

In addition:

  • supports ad-hoc initiatives in-line with business priorities.
  • Signs-off proposed programs.
  • Works with central functions to optimize back-office support to the field.
  • Build compelling reports including commercial KPIs that transparently indicate volume & SOM impact as a base for future steering.
  • Facilitate data analysis to identify commercial business opportunities & new program ideas.

Objectives, budget & internal collaboration:

  • Ensure program portfolio is optimally suited to achieve national business objectives.
  • Budget Management including phasing. 

Back-office processes:

  • Understand back-office way of working and gain expert knowledge about available tools & resources that enable & facilitate Field Marketing.
  •  Know new product launch (NPL) calendar & process, portfolio strategy, brand objectives and consumer segmentation. Know relevant internal stakeholders from various teams.
  • Tools / Data leverage all tools & system available to enhance program planning & measurement.

General Management:

  • Ensure program KPIs are installed & supervise measurement.
  • Facilitate correct interpretation of results.
  • Sound project management skills to steer & evaluate numerous work streams across territories.

Open To


Job Requirements

Education                                : High standard of university degree (required)

                                                  MBA or equivalent educational background (desirable) 


Work Experience                     : Ideally 3 years spent at managerial level for related functions.

                                                   Demonstrated sound team leadership & coaching capabilities. 


Language & Computer skills   : Fluent English (required), local language (required), Proficient in 

                                                   MS   Office (Excel, Word, Power Point, Internet and E-mail)

Functional Skills                      : 

  •  Leadership: Coach, inspire and motivate the team. Lead by example by engaging cross-functionally with key stakeholders regularly. Build 'sense of urgency' and sustain a positive competitive environment.
  • Analytics: Ensure data from various sources (e.g. Nielsen, TME, Tracker, consumer segmentation, field insights) are used to identify locally relevant commercial opportunities. Understand the 'big picture' and know where to find missing data & resources.
  • Planning: Understand back-office processes & resources in-depth and leverage sound project management skills. Use category management approach to drive JTI relevance for retailers and achieve retailer recommendation. Work closely with Field Strategy Manager to ensure availability of resources.
  • Be Commercial: Focus on tangible, commercial results. Always install suitable measurement processes. Focus on sustainable volume driving programs and expansion of stick availability.
  • Communication/ Influence: Natural communicator applying a targeted communication style tailored to stakeholders. Able to achieve results through others. 
  • Presentation: Build convincing presentations with a winning story-line to sell achievements and ask for resources.

What We Can Offer


Other special allowances will be provided as per company's policy.


International standard with high business ethics.

Career Opportunities

Training provided, digital learning platform, learn on job.

About Our Company

JTI is a member of the Japan Tobacco Group of Companies. Our 40,000 people come from around the world, representing more than 100 nationalities. We market world-renowned brands in more than 130 countries with 400 offices, 27 factories, 5 research & development centers and 5 tobacco processing facilities.

Are you looking discover a world of opportunities, to develop in a dynamic culture that gives you the freedom to make a difference and create your own career path? We can offer you all this and more.

We value enterprising minds and recognize that new ideas can come from anyone, anywhere and everyone is encouraged to innovate and challenge the status quo. It’s our people and their unique qualities that are at the heart of all that we achieve. Together, we create a culture where everyone can shine.


We’re big enough to offer you a wide range of development opportunities, while our dynamic culture will give you the freedom to make a difference and create your own career path. Ongoing coaching and on-the-job training – provided by your line manager and facilitated by our HR team – will help you broaden your skills. You will also have the chance to meet people of different cultures and nationalities and gain exposure to international practices. JTI values enterprising minds. New ideas can come from anyone, anywhere, and everyone is encouraged to innovate and try new things. We listen to our employees; we run a Global Employee Engagement Survey to elicit the opinions of all our people on a regular basis. We act responsibly and keep our promises. And we reward our employees’ efforts.

For more information, please visit; Website