Job Purpose

The role holder is responsible for effectively managing the entire SME/Business Banking business. It includes business development, credit underwriting and strategy and planning for SME Banking. Besides It is also responsible for Business Alliance by developing the sales strategy and identifying, originating and pursuing new business opportunities: market development, market penetration, product development and product penetration so as to enable achievement of customer acquisition, market share, revenue and profit margins. The role holder is also responsible for developing and maintaining healthy relationships with a network of key clients, championing and driving the implementation of sales and customer care initiatives to ensure the delivery of exceptional client service. The role holder is also responsible for supporting the bank’s strategies and initiatives to provide an effective and engaging digital customer on-boarding experience, expand the agent and merchant networks, and drive the usage of mobile and digital applications, in order to achieve economic and social development in Myanmar through nationwide financial inclusion.

Duties and Responsibilities

• Driving the overall SME Banking Business
• Building the strong professional RMs and the best in class SME credit underwriters
• Managing the SME banking business to be market leader and domestic champion
• Formulating the right strategies and tactics for SME Banking by knowing country’s economic and government policies and procedures under the dynamic market environment
• Setting up prioritized Industries/Sectors, Regions/States for this financial year.
• Preparing Industry/Sector Appetite Statement for prioritized Industries/Sectors.
• Calculating Market Growth Rate based on Macro Economic Indicators to be set up Target Segment Growth Rate (# of Customers).
• Preparing Segment Position Strategy based on Micro Competitive Landscape.
• Advising proper new product and services based on country’s economic development and market condition.
• Advising appropriate pricing by preparing Product Bundle for each industry and sub segment.
• Via performing Events and Marketing Lead Generation, submitting prosperous customers list for SMEVC continuously.
• Linking and networking with local and international organization to get Technical and Financial Assistance.
•  Contacting and cooperating with government offices that related with SME Business.
• Proposing implementation and execution process based on set up Strategies and Tactics.
•  Preparing Holistic Marketing Plan based on set up Strategies and Tactics.
•  Recommending Cross Sell/ Up Sell Opportunities by calculating Data getting from Business Intelligence.
• Implementing to meet the target to carry out the periodic instructions, memo, disciplines and responsibilities set by Management.
• Monthly competitive landscape update News Letter publication
• Digital Marketing Strategy and Planning

• Possess a bachelor degree (Master will be advantage) in minimum (Degree in Business Administration, Economics, MBA preferred)
• Proficient (Four Skills) in English language
• Have strong business acumen and keen in critical thinking
• Excellent interpersonal skills
• Willing to work overtime, when needed, to complete the jobs in time and in good results.
• At least  10-15 years   of banking and finance experience
• Business Intelligence and Market Intelligence
• Strategy Formulation, Implementation and Long Range Planning
• Competitive Market and Industrial Analysis
• Preferred Banking experience with product development and strategy formulation