Job Function

Head of Marketing responsibilities include developing plans to establish the VSK brand, allocating resources to different projects and setting short-term and long-term department goals. The Head of Marketing focuses on the continuous improvement and ongoing success of all marketing programs. He understands best practice across the business-marketing industry and spearheads consistent updating of marketing operations programs and the marketing department personnel as well.

Essential Functions

• Establish and implement marketing strategies and efforts that effectively communicate and support VSK’ mission and strategic vision.
• Develop marketing plans and strategies to support the achievement of the overall business operations objectives in VSK.
• Craft strategies for all Marketing Teams, including Digital, Advertising, Communications , Creative and Product Strategy as well.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing Department.
• Set, Monitor and report on team goals.
• Design branding, positioning and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Craft quarterly and annual hiring plans.
• Monitor competition (Acquisitions, pricing changes and new products and features_
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in the quarterly and annual planning of company objectives.
• Develop a competent Marketing Team.
• Direct and monitor employee performance appraisals and ensure that supervisors have proper marketing training.
• Communicate with principal/Supplier side regularly.

Management Representative

• To act when assigned by senior management.

Other ad-hoc projects

• To support to management when they are assigned.

• Must have Sales & Marketing Diploma and (MBA Preferred)
• Must have knowledge strong understanding in the concepts of at Marketing Channel
• At least 5 years of working experience in “ Head Management at the Electronic Product Background” . Incumbent should show the capabilities to lead overall brand manager’s team ,Suppliers and cooperate branding team at head office.
• Strong communication and presentation skill with English 4 skills
• Strong leadership skills as well as strong motivation skill
• Background and experiences relevant to Sales & Marketing field would be an advantage.