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Head Of Marketing (Home Appliances)

Uniteam Global Business Services

Head Of Marketing (Home Appliances)

Uniteam Global Business Services
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
23 Dec 2020

Experience level


Job Function

Marketing, Media, Creative

Min Education Level

Master Degree

Job Description

On behalf of our Client, a farm equipment supplier. We are looking for a: Head of Marketing (Home Appliances)  to be based at their offices in Yangon, Myanmar.

Main Duties and Responsibilities

  • Performs crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Leads and conducts market research annually on competitors (acquisitions, pricing changes, new products, and features)
  • Analyses consumer behavior and determines customer personas
  • Conducts design branding, positioning, and pricing strategies
  • Identifies opportunities to reach new market segments and expands market share
  • Prepares and manages monthly, quarterly, and annual budgets for Marketing department for each business line
  • Sets KPI for the team to be monitored the marketing spending effectiveness and report on team goals
  • Develops Brand strategy and increases brand awareness in the market
  • Allocates resources to different projects and sets short-term and long-term departmental goals
  • Maintains consistent Brand messaging across all channels and touch points (external promotion materials, digital marketing campaigns, events, etc.)
  • Performs annual marketing communication plan including online and offline
  • Supports and coordinates with sales team to achieve their target
  • Develops the marketing communication plan at different channels especially e-commerce and own Retail App
  • Liaises with Supplier Branding team to maintain the consistency of the brand and vendor management
  • Participates in the quarterly and annual planning of company objectives

Open To


Job Requirements

Job Requirements

  • University Degree in Business Administration or University Degree with any major subjects plus Post graduate diploma in Marketing
  • Holding an MBA or MSc. (Marketing) will be an advantage
  • At least 5 years of experience as Head of Marketing or VP Marketing in home appliances marketing field
  • Having solid knowledge of digital marketing tools such as Facebook, web analytics and Google AdWords
  • Having basic knowledge of Programming or experienced in participating in Website and e-commerce app development
  • Having experience in setting up and managing e-commerce, CRM software, Brand building and email marketing
  • Excellent leadership, interpersonal, sociability skills and multicultural skills
  • Excellent command of the English Language
  • Able to work under pressure

All CVs will be handled with the utmost confidentiality.


What We Can Offer


• An attractive remuneration package
• Opportunity for career advancement


- An awesome company
- Join a winning team
- You can make a difference

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

We deliver outstanding professional business services in the areas of Financial Management, Accounting Administration, Staff Payroll, Human Resources, ISO Consultancy service and Information Technology.