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Manager, Digital And Media Marketing

Myanmar Carlsberg Co., Ltd.

Manager, Digital And Media Marketing

Myanmar Carlsberg Co., Ltd.
Recruiter active 13 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
23 Jun 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Key Responsible

                                               

An incumbent will report directly to Marketing Director and will be responsible including but not limited as below:

 

Media:

  • Lead the annual media strategy for the company.
  • Lead the media brief and media plan across all brands.
  • Manage media agency including agency selection, KPI setting, performance review and regualr feedback.
  • Connect local marketing team with regional/global media team for communication policy, media guideline deployment and media trainning.
  • Optimize media spending.

 

Digital

  • Lead social media content strategy/development across all brands
  • Support brand marketing team to develop an effective digital campaign
  • Manage digital agency including agency selection, KPI setting, performance review and regular feedback.
  • Regularly identify trends and insights through desk research, credible third-party sources and global team.
  • Share the learning on digital with key team members to ensure broad competency development.
  • Lead & develop e-commerce platform on digital as part of the source of consumer insight, the platform for brand communication and the sales channel.

Open To

Repatriate
Male/Female

Job Requirements

University (Post) graduate with business related major

Fluency in English

Fluency in major Burmese dialect

+5 yrs experiences in digital and media field or experience marketer

  • Good at strategic thinking with solid analytical and planning/organizing skills
  • Great communication skills – good at drive alignment with different stakeholders
  • Open minded and eager to learn new things
  • Innovative and systematic person capable of cooperating across the functions
  • Team player
  • Action-oriented, persistent and result oriented
  • Effective, positive and energetic attitude
  • Positive attitude towards beer and alcohol industry

 

What We Can Offer

Benefits

* Performance Bonus
* Life & Medical Insurance

Highlights

Creativity

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

The Carlsberg Group was founded in Denmark in 1847 and is the fourth largest brewer in the world. Our brands are sold in 150 countries and 41,000 people work for the Group. Our extensive portfolio of more than 500 variants provides our consumers worldwide an unlimited array of choice irrespective of occasion or palate. Our flagship brand, Carlsberg is one of the best known brands within the category in the world.

On February 1st 2013, the Carlsberg Group announced a joint venture with Myanmar Golden Star (MGS), with Carlsberg taking 51% ownership. The construction of a brewery commenced in October 2013 in Bago, a city 80 kilometers north of Yangon.

On May 7th 2015, the Carlsberg Group officially inaugurated its brewery, the first international brewery in Myanmar, marking the official beginning of Carlsberg's business operations in Myanmar.

In addition to Carlsberg beer, the Bago brewery also produces Tuborg and YOMA, a new local brand created to meet the needs and taste-profiles of Myanmar consumers. Managed by a capable team including skilled brewmasters from the Carlsberg Group and skilled local employees, the facility uses high quality water, the famous Bago rice and imported raw materials, such as malt and hops.