Marketing Communication Manager

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A Bank

Marketing Communication Manager

A Bank

Myanmar - Yangon

Full Time

27 Dec 2021

Yangon

27 Dec 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

Developing, implementing, and execution programs in Marketing Communications and media strategy that assists in promotion and awareness of the brand (ATL/BTL/TTL)
Deliver marketing and brand communications to all relevant internal/external stakeholders and creative agencies
Enquire communication requirements, create a timeline/content plan and execute for GTM creatives and contents.
Draft and propose a creative direction in alignment with Brand strategy, Business Direction, and go-to-market plans by respective the Head of departments.
Propose themes, storyboards, scripts, messages, brochures, radio ads, and work with internal communications.
Implement frameworks, checklists, and calendar of content for action and evaluating the effectiveness of communication activities
Meet potential partners/media for marketing collaboration and create promotion ideas.
Enforce and embrace brand guidelines in trademarks, logos, and publications.
Identify brand-building ideas and ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
Leverage customer insight and refine, develop brand management, track brand budget for creative development.
Create/enhance partner, agency relationships and attend tradeshows, conferences, and market visits as required by the business to fulfill brand requirements.

Open To

Male/Female

Job Requirements

Must have a relevant degree in Marketing Management or equivalent is required. A Master’s degree is also preferred.
Must have over 5 years of work experience in a management role in communications/creative background.
Previous working experience in an international organization is an advantage and exposure to C-level management.
Experience in strategic planning, result-oriented based management, and reporting.
Metric and ROI focused.
Good interpersonal skills, people management, and presentation skills.
Fluent in English and excellent communication skills.
Proficient computer skills, especially Microsoft Office applications.

What We Can Offer

Benefits

Bonus

Highlights

Chance to join growing team

Career Opportunities

Trainings

About Our Company

Ayeyarwaddy Farmers Development Bank, widely known as A bank, a public company limited was formed on December 22nd, 2014 under the 3/2014 Financial Law ratified on July 30th, 2014 by the Central Bank of Myanmar. A bank is running nationwide commercial banking operations under licenses authorized by Central Bank of Myanmar.

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