Ø Develop and execute comprehensive event marketing plans to drive attendance and meet revenue targets
Ø Collaborate with cross-functional teams to ensure all aspects of the event are integrated and aligned with the overall marketing strategy
Ø Develop and manage event budgets, ensuring effective use of resources to achieve desired outcomes
Ø Identify and negotiate partnerships with key media outlets, influencers, and vendors to maximize event exposure and reach
Ø Monitor and report on event performance, including attendance, revenue, and ROI
Ø Analyze market trends and audience behavior to inform event strategy and marketing campaigns
Ø Manage and train event marketing team members, providing guidance and support to achieve team goals