Marketing Manager – Consumer Activation | Grand Royal Group International

Marketing Manager – Consumer Activation

Grand Royal Group International

| Yangon

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Marketing Manager – Consumer Activation

Marketing Manager – Consumer Activation

Grand Royal Group International

Marketing Manager – Consumer Activation

Grand Royal Group International

Myanmar - Yangon

| Yangon

17 Sep 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Food and Beverage/Catering

Min Education Level

Master Degree

Job Type

Full Time

Job Description

A Great Opportunity for ...

Lead, motivate, and develop skills & competencies of the Consumer Activation Team for the team to grow and to achieve their brand & personal development objectives.
Lead the planning & execution of consumer activations (e.g. consumer promotions, merchandising, visibility, events) of all Whisky brands in GRGI portfolio to drive GRGI Strategy Plan.
Work closely with Grand Royal Whisky Brand Development Team & Commercial Team to develop annual brand activation plan.
Pioneer in developing & executing consumer data-driven activities derived from insights provided by Consumer Intelligence Team.
Understand & effectively use GRGI Consumer Segmentation & Customer Segmentation for consumer activation planning
Apply consumer data & insights to create data-driven activities
Effectively manage & control Consumer Activation budget
Provide inspiring activation brief to agency
Provide timely activation evaluation & key learnings
Following the UTC SOP to develop & improve annual UTC Plan & executions
Adopt & utilize brand communication campaigns and/or sponsorships to create brand experience activations
Adopt brand corporate identity to create brand merchandising & visibilities
Provide & update monthly activation dashboard
Participate in Quarterly Commercial Meeting
Ensure all business activities comply with legal demands, ethical standards, and Company Code of Conduct

Open To

Male/Female

Job Requirements

Extensive experiences in marketing and/or trade marketing of FMCG or wines & spirits industries
Balance of creativity & analytical skills
Excellent in communication, influencing, interpersonal & social skills
Strong team player
Comfortable working in a fast-paced working environment
Minimum of 10 years of related experience with at least 5 years in managerial position
Bachelor’s Degree is required; Master’s Degree is highly desirable
Fluent in both Burmese & English
Must be computer literate & be familiar with email, MS Office