✅ Developing and executing a comprehensive marketing plan, off-line and digital, squarely focused on driving maximum quality leads to the company.
✅ Creating campaigns and executing them within a prescribed budget.
✅ Pursue PR and Communication tools to build best Brand Value and Awareness.
✅ Investigate, research and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses.
✅ Monitoring relevant data and providing timely reports to assist management with strategic planning.
✅ Designing and continually optimizing a website to drive interest and leads.
✅ Designing and producing world class printed collateral to support the admissions process.
✅ Supporting Open Houses and individual tours of campus to help admissions communicate the value proposition.
✅ Maintaining consistency in branding (supervising on programme sales, visual designs, promotional videos, product design and other forms of marketing), meeting with students and customers and working across multiple departments/teams.
✅ Engaging with outside agencies and vendors to assist with the design and development of materials or events.
✅ Working under pressures and deadlines.