Marketing Manager in Yangon

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Marketing Manager

Marketing Manager

Leading FMCG Company

Marketing Manager

Leading FMCG Company

Myanmar - Yangon

Hlaing | Yangon

24 Mar 2023

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Master Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets
Lead co-development of the Category Vision, architecture, and long-term growth strategy
Develop and coordinate annual category plans, leading excellent cross functional interactions to drive execution on the ground.
Analyze consumer insight and competitor movements to help define growth platforms for innovation and category development
Drive an Integrated Marketing Communication Plan for the Category with key Agency partners, and ensure consistency and cohesiveness of relevant materials in line with the Brand VIS for multi-channel use
Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition including liaising with the Knowledge and Insights Manager
Brief and progress innovation projects cross-functionally in line with the overall Category ambition, spearheading buy-in within the S&OP and Stages Gates
Co-management of the monthly performance meetings of the Category with the Trade/Channel Marketing Manager in order to operationalize current plans and plan within a rolling F3/R6 horizon.
Manage Marketing interface for S&OP
Brand budget planning, monitoring, and management for the relevant portfolio
Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders
Coach and develop a Brand Manager or an Assistant Brand Manager

Open To

Male/Female

Job Requirements

Minimum 7+ years of experience in a managerial role in Marketing and/or Trade Marketing for FMCG products in an emerging economy
In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: portfolio development, communication & promotions planning, in-market execution
Relevant experience of at least 18 months in category thinking and strategic planning
Cross functional experience in trade marketing and sales will be favourable
Fluent in English

What We Can Offer

Benefits

* Annual Bonus
* Transportation Allowance
* Sat & Sun (Off)

Highlights