Company overview

Founded in 2015, OneKyat is a local digital startup based in Yangon, and is now the largest online marketplace for selling and buying in Myanmar with more than half a million downloads. We are have a small tight-knit team, and have a flat hierarchy.

OneKyat is part of Carousell, one of the world’s largest and fastest growing marketplace platforms in Southeast Asia. Launched in August 2012, Carousell began in Singapore and now has a presence in eight markets under the brands Carousell, Mudah, Chot Tot and OneKyat. Carousell is backed by Telenor Group, Rakuten Ventures, Sequoia India and Naspers. Visit www.carousell.com for more information.


Requirements

The candidate will support the marketing strategy and will be responsible for the daily management of our paid media mix and optimization of the budget. The person needs to have strong analytical skills, the ability to drive insights and prioritize, be dynamic, curious, and ambitious, with an entrepreneurial mind, passionate about our product, a strong team player and a great communicator.

Key responsibilities

● Management of on-ground car or motorbike marketing campaigns: defining goals and setting up and optimizing campaigns.
● Working closely with the head of marketing to execute strategic offline campaigns and events.
● Analysis and reporting of results.
● Developing and managing on-ground marketing campaigns
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
● Managing offline brand and product campaigns to raise brand awareness
● Plan and implement advertising, promotional campaigns for company product
● Plan market research to understand the user behaviours and requirements
● Plan company events such as users meetup, promotion events etc
● Build a strong relationship with business partners, agencies and suppliers
● Coordination with agencies: setting up guidelines and goals
● Collaborate with agencies and other vendor partners

Personality
● Strong belief in lifelong learning
● Proactive, with a strong sense of commitment and responsibility
● Thorough, organized and meticulous work habits

Skills
● Superior communication skills
● Startup experience a plus

Benefits

● Competitive salary, commensurate with experience
● The small close-knit team, with room to make a meaningful and significant impact on our product
● Start-up culture
● Space to experiment and learn from an experienced and passionate team
● Free shuttle service between the office and home
● Casual dress code and free flow pantries
● Flexible work arrangements

● Minimum 2-3 years of experience with 1-year experience in the relevant field in a mid-level position.
● Strong understanding of ground marketing concepts, strategy and best practice.
● Strong analytical skills and data-driven thinking
● Fluent in English