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Senior Digital Marketing Manager

Prudential Myanmar

Senior Digital Marketing Manager

Prudential Myanmar
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
19 May 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

  • Perform end to end digital marketing strategy and performance in charge.
  • Perform digital marketing strategy in the competitive industry.
  • Perform design and oversee all aspects of digital marketing assets, activities and campaigns (including social media, website, digital media planning & buying, applications)
  • Develop and monitor campaign budgets and usage effectiveness.
  • Oversee all digital media advertising campaigns on Google, LinkedIn, Facebook, and so on.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Approve all the communications content and post copy.
  • Prepare and evaluate the reports of digital marketing campaign’s overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting the current practice and explore improvement practices.
  • Evaluate important metrics that affect the website traffic, service quotas, and target audience.
  • Act as the owner of the website performance, with a focus on optimizing for search and user experience. 
  • Initiate and executive the digital marketing growth strategies. 
  • Stay proactively on top of digital marketing trends and news to prepare and plan future growth strategies and opportunities. 
  • Work with the respective channel team on lead generation, marketing-to-sales handoff processes, etc.
  • Coordinate with sales team to create marketing campaigns.

Open To

Repatriate
Male/Female

Job Requirements

  • A minimum of 7 years’ experience in a digital marketing or advertising position is required.
  • Solid understanding of HTML, CSS, CMS and JavaScript is required.
  • Team player with superb collaboration and communication skills is required.
  • Excellent verbal and written language skill in both English and Burmese is required. 

What We Can Offer

Benefits

- Building an international financial services career
- Competitive Benefit Package
- Culture of Learning and Development

Highlights

People-oriented Culture, Technology driven
Innovative, Creative and High energy and fun Working Environment
Diversity and Inclusion

Career Opportunities

Meritocratic
Maximizing Potential through Our Learning Programs

About Our Company

Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life and health insurance, and retirement and asset management solutions.

Prudential Corporation Asia is a leading life insurer with operations spanning 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Prudential's history in Myanmar dates back to 1923 when it first established its operations in the country. In 2013, when the government re-opened the market, Prudential re-entered Myanmar with a representative office licence, the first European life insurer to do so.