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Senior Manager, Marketing (Banking)

Excellent Fortune Development Group
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
19 May 2021

Experience level


Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

•    Need to research and analyze Bank’s market trends, demographics, pricing strategy, competitor activities, and other relevant information.
•    Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
•    Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.  
•    Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.  
•    Coordinate marketing strategies with the sales, finance, and operations departments to forecast sales, price movements, costs etc., 
•    Work closely with internal cross-functional teams
•    Keep abreast of marketing strategies and trends
•    Manage and direct internal sources and external agencies/vendors to successfully navigate all phases of product marketing, including advertising, public relations, social media, product launches, special events, and trade and consumer promotions.  
•    Manage, maintain and regularly update all web content in both English and Burmese
•    Work with different business units to make sure their product and service information is always up to date on the website, and to advise them on how best to present the information to their target audience
•    Establish press and media contacts
•    Guide work operations through the establishment of objectives, policies, rules, practices, methods and standards
•    Establish and communicate department goals and objectives, set team and department KPIs.

Open To


Job Requirements

•    Bachelor’s/Master’s Degree in any degree (Marketing, business, or related field preferred)
•    Minimum of (5) years in a Management role in the Banking Industry
•    Up-to-date with the latest trends and best practices in marketing and branding
•    Proficiency with online marketing and social media strategy
•    Professional attitude and appearance, good communication and public relation, Customer service mindset and attitude
•    Strong problem-solving, managerial and analytical skills; good social and communication skills, coupled with organizational skills
•    Must have branding knowledge and experiences

What We Can Offer




Fun Working

Career Opportunities

Learn new skills

About Our Company

Excellent Fortune Development Group Co., Ltd. (EFD Group) is a Myanmar conglomerate with a diversified portfolio of businesses in the fields of Financial, Real Estate, Mining, Agriculture and Industrial. EFD Group is one of six conglomerates in Myanmar that holds multiple financial licenses issued by the Central Bank of Myanmar, including banking, insurance, finance and microfinance licenses.

Guided by our motto of “Driven to Excellence”, we look to cooperate with domestic and foreign business partners to capture the opportunities to contribute to the development of Myanmar. With our access to local human and natural resources, we intend to introduce advance technology and modern management to enhance the business benefitting our business partners and the community.

At the same time, EFD group also set up a charitable foundation for schools and monasteries to organize charitable activities and donations. This is part of corporate social responsibility and contributes to causes such as social welfare, health care, public education, rural development, disaster prevention, disaster relief and reconstruction.

EFD Group embraces cooperation and seeks win-win solutions so as to achieve the Group’s mission of leading the social revival and economic development of Myanmar.