The consultant will help to develop and implement a social marketing plan for the Ministry of Education to:

1. inform the general public and education professionals and students, including information on the importance of soft skills for employability and more inclusive education for all,
2. to balance the current overemphasis on academic learning
3. to attract those from disadvantaged backgrounds to continue their education to school completion (12 to 18 years old who are at risk of exiting the school system)
4. Consultant’s inputs will focus on strategies to enable education sector staff at all levels, for head teachers, teachers, community leaders to develop social marketing materials and activities to advocate on the importance of future employability.
5. the project will provide consultative workshops and related consultant inputs to support the design of an effective social marketing strategy, aligned with the TVET social marketing strategy
6. activities under the social marketing strategy, will potentially include forums to engage SES officials, media (print, TV and radio) and NGO groups at school and township level.  

• Strong academic background (e.g., a bachelor’s degree or preferably a master’s or higher degree) in a relevant field.
• Significant experience and demonstrated capacity in carrying out tasks related to their TORs in Myanmar’s education sector and/or relevant roles in other social sectors
• Strong Marketing and Advocacy Skills, preferably in the Education, TVET sector
• Previous work with the GoM, and development projects is an asset