• A social media manager is a professional who provides the voice for a company across social channels. 
• They are responsible for responding to comments and creating content. 
• Social media managers look for opportunities to increase brand exposure for their assigned company.

Job Description
Some of the typical responsibilities of a social media manager are:

• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Work with brand to create and implement social media strategies monthly
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Viber, Instagram, Telegram, Linkedin, TikTok, YouTube 
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives2

• 3-5 years of social media management experience
• Bachelor’s degree in marketing, digital marketing, public relations or related field
• Professional certification in Google Analytics strongly preferred
• Proficient using multi-social posting programs each platform
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention