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Sr. Manager, Segment Proposition (Business/Retail)

Yoma Bank

Sr. Manager, Segment Proposition (Business/Retail)

Yoma Bank
Recruiter active 1 hour ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
02 Nov 2021

Experience level


Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

The Segment Proposition Manager in the Design & Customer Experience team will lead the effort to identify customer value propositions and manage end-to-end customer processes to create high quality products and services for Yoma Bank’s business and retail customer segments.


Service Design

  • Drive service improvements and identify gaps in experience and usability within existing customer journeys.
  • Collaborate with product managers, UI/UX designers, data analysts, and go-to-market teams to facilitate the creation of consistent customer experiences across physical (e.g. branch, ATM, forms) and digital channels (apps, websites)
  • Synthesize and effectively communicate research findings, conceptual ideas, user testing results, and design rationale through service journey blueprints and scenarios that reflect customer and business requirements
  • Use insights to produce artefacts such as customer journey maps, personas and research reports which help stakeholders understand customer needs.
  • Support product launch to ensure successful execution that resonates with customer value proposition and analyses success of products post-launch.

Customer Research

  • Execute and manage market and customer research to identify customer value propositions.
  • Define and understand customer segments and personas through qualitative and quantitative research and analysis.
  • Lead fieldwork with customers and other staff or stakeholders to identify value propositions and use cases, and to help shape resulting product requirements.
  • Design and conduct surveys and facilitate in-depth interviews with customers

Open To


Job Requirements

  • Bachelor degree in Business, Marketing, IT, Human Computer Interaction, Industrial Design or similar
  • 5+ years of professional experience in product/service design, product development, product management, UI/UX design or market research.
  • Understand customer touch points and physical (branch, ATM) and digital product ecosystems (mobile, desktop, call center, retail)
  • Able to take early hypotheses into full research plan & synthesize findings
  • Excellent qualitative and quantitative data analysis skills
  • Visualize, articulate and solve complex design problems
  • Comfortable working on early concepts
  • Excellent communication, presentation skills and attention to detail
  • Able to manage projects and team members
  • Experience in bringing digital banking and financial products or services to market a plus
  • Leadership experience a plus
  • Experience with visual/creative design a plus
  • Fluent in both Myanmar and English (written and spoken)

What We Can Offer


- Annual Performance Bonus
- OT Payment
- Uniform provided


- An awesome company
- Join a winning team
- You can make a difference

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

"Founded in 1993, Yoma Bank is Myanmar's most progressive domestic bank with over 3,000 employees and more than 80 branches across the country. With a mission to “Build a better Myanmar for its people” and financing the needs of Myanmar families and businesses, Yoma Bank offers savings products, a wide range of loans and business solutions to individuals, SMEs and local corporate clients to fund their business operations in Myanmar. With over 25 years of being a responsible bank, Yoma Bank has been consistently making significant investments in strategic priorities- people, technology and corporate governance.
All the operations led by the Bank are centered around its core values such as Customer, Integrity, Respect, Teamwork and Innovation. Yoma Bank has also established strong partnership with both local and international organisations leveraging strategic advantages in its services. Yoma Bank is the first local bank that welcomed foreign investments from global organisations such as GIC of Singapore, Norfund of Norway and IFC of the World Bank."