Category Management

• Provide a detail analysis on actual sales vs forecast result and propose 3 months rolling channel or chain action plans to the management
• Support sales team in Category Management by channel (Planograming + POSM+ Promotion and In store Activity) base on internal and external shopper base analysis
• Work jointly with brand managers to assess category opportunities and analyze competitor & channel behavior for annual plan, forecast and identify areas of opportunity.
• Plan, execute and evaluate options jointly with KAs for tailor made promotion to enhance retailers’ commitment and integrating promotion plans with marketing plans.
• Selling Expense, pricing, forecasting, drafting of trade letter and premium sourcing with brand/KA managers.
• Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
• Consolidation of Category forecast for supply chain
• Work together with team member on POSM development and implementation.

Channel Management

• Develop Channel Insight & understanding from real life customer perspective, identify channel Threat & Opportunities.  Ensure this understanding is shared and developed throughout the sales organization to support solution selling approach. Be the Channel champion within the organization.
• Collaborate with Sales team in yearly Business Plan (IBP), develop channel & customers program and plan to support Sales Go to Market strategy and Brand Strategy
• Define optimal product-basket (Must have SKU, Must Have Display) for the Channel, annual plans and channel budget
• Manage the Key Customers Member Scheme, provide analysis and develop new scheme base on customers insight analysis, optimize sales growth.
• Develop relevant Channel campaigns to support Channel penetration and growth, manage implementation and measurement, which includes all Material relevant to Channel
• Support Sales team in Demand forecast with channel analysis and forecasting
• Support MT team Joint Business Plan (JBP) with Key Customers including provide Sales data analysis (Sell out & Scan Sales), Category POG management and Customize In Store Activities

Trade Events/ Program Management

• Responsible in developing Trade Events and Activity by channel base on channel/ customers insight analysis
• Manages the point of sales material (POSM) including budgeting, allocation by Distributor & Customers, logistic arrangement and inventory management, drive execution efficiency.
• Support the sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to customers across channel
• Support sales team in trade execution process from planning to execution reporting
• Conduct Post Evaluation for Channel & Customers activities / Program, evaluate ROI and execution process for continuous improvement
• Responsible and accountable in managing sales selling costs including budgeting, planning and tracking, ensuring trade spend within approved budget.
• Compilation of Competitors activities, promotion, and products pricing, propose action to counter or react to competitor approached.

• Any Bachelor Degree, Master Degree ideally in business administration is preferable.
• Minimum 3 years of Trade Marketing experience as management reole in FMCG field.
• Fluent in English.
• High level of proficiency in Excel and PowerPoint General.
• A solid track record of producing outstanding results.
• Strong communication, presentation, developed analytical and project management skills.