Maintain a unique brand voice. Develop and execute marketing and public relations campaigns and social media management. Identify target audiences and execute strategies to engage said audiences. Update Warren on progress on public relations and communications interlay and externally. Roles and Responsibilities: Elevate and maintain the brand’s reputation with the public Be involved in the initial planning (creative and strategy) and promotion of AIA’s various campaigns + major events Ensure digital marketing content not only aligns with our brand’s identity and message but also think of new ways to develop and evolve. Identify target audiences and create strategies to effectively engage them Draft, edit, and proofread content with excellent written and verbal communication skills in Burmese and English. Build and maintain relationships with journalists, bloggers, investors, and customer audiences that will help advance AIA’s purpose Develop and implement plans to engage target audiences and spread the message about our products Liaise with all departments within AIA in order to respond to their needs for publicity. Liaise and maintain good links with other organizations as required. In particular with our freelancers / agencies / partners / collaborators
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Build and maintain our social media presence Measure and report performance of all digital marketing campaigns and plan action Identify trends and insights, and optimize spending and performance based on the insights Brainstorm new and creative growth strategies Collaborate with agencies and other vendor partners
Position Objective: We are looking for an experienced Brand & Propositions Marketing Manager to develop and implement marketing activities and initiatives that increase brand value, awareness, loyalty and brand share. As a Brand Manager you will work closely with different marketing verticals to create and execute marketing initiatives that resonate with the target market and increase brand awareness, loyalty, sales and share of business. You will also be tasked with developing budgets, forecasting and assessing KPIs and ROI. To be successful as a Brand Manager, you should have a good understanding of consumer behaviour, be up-to-date on market trends in the life and health insurance industry, and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance. Roles and Responsibilities: Is the brand champion and expert while ensuring brand integrity in all respects. Plans, implements, and executes successful consumer and customer marketing programs (including brand strategic planning, market positioning, promotion, advertising). Leads annual brand planning process. Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables. Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, campaigns, and other marketing vehicles. Utilizes category and consumer insights to identify growth opportunities and drive innovation in marketing development as well as marketing initiatives. Plans and executes events and promotions within target communities and clusters Works with partners and affiliates to deliver on the Healthier, Longer, Better Lives purpose, expand audience and prospect outreach Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing consumer and customer marketing programs. Performs other duties as necessary to support the objectives of division and company.
Responsible as account managers to liaise with assigned agency leaders to ensure Agencies' Sales, Recruitments and Claims processes are in line with AIA Myanmar's policies. Ensure that assigned Agencies' plan their monthly sales initiatives, contest (according to monthly campaign and other sales contest) and assist with Sales support where necessary. Monitor new agent recruitment pipeline of each agency and help ensure quality of recruitment process, and conduct company level recruitment events. Assist with Financial Service Managers for the development of agent prospecting practice and calling routines, socialize with agent on planning and reviewing their activities and goals. Assist with evaluation of the agents' capabilities and enrollment of upskilling training with training department. Assist with Financial Service Managers to help drive agents to achieve their business targets, improve agent productivity & retention. Assist with maintenance of the quality business including maintaining persistency levels and close monitoring of policy surrenders if any.
Position Objective: The main purpose of this role is to create compelling and engaging written content for various mediums, such as advertisements, websites, and marketing materials, within the context of promoting products and services. The overall result expected of this position is to effectively communicate key messages, attract and inform customers through content and help generate quality leads through different marketing channels. Roles and Responsibilities: Outstanding Writing skills Develop creative brand taglines and slogans for advertising and branding purposes for brand and product campaigns throughout the year Write engaging and compelling copy everyday across all marketing channels, including social copy, website content, email communications, video scripts and supers, digital and print ads and blog posts Prepare content about our company’s products and services as well as propositions Translate content from English to Myanmar and vice versa Good Research & Communication Skills Research on topics related to life and health insurance industry and identify areas for improvement in our existing content on a weekly basis Maintain the brand voice and tone making sure to articulate brand Purpose and key messaging consistently across all channels Use data-driven approach to guide all copy choices Have knowledge in SEO practices such as optimizing keywords in content is a plus Ability to multi-tasks Thrive in a fast-paced multinational work environment and meet tight deadlines Work on multiple projects at once and excels at project management Collaborate with colleagues from cross functional departments to liaise in different external and internal communications initiatives Performs other responsibilities and duties relevant to the role periodically assigned by supervisor in order to meet operational and/or other requirements
Position Objective: The key objective is to effectively and strategically drive the sales force of the team, coaching and mentoring the team, and building and maintaining the great relationship with partner branches to fully support the bancassurance business successful. Roles and Responsibilities: FPM Development • Accountable for the setup, recruitment and management of Bank Channel Sales Team • Provide management oversight of the FPM to ensure high performance • Conduct coaching and Joint Field Work for new and underperforming FPMs • Continuously seek new ways to improve sales and efficiencies in the FPM sales model • Stay up-to-date on regulatory changes that could impact sales, sales process and training requirements Sales & Performance Management • Develop a detailed understanding of the bank and maintain close relationships with key bank branches and branch personnel • Meet the assigned targets for profitable sales volumes and strategic objectives • Manage sales and other sales related expenses within specified budgets • Conduct weekly review with branches to discuss progress against targets and big items in the pipeline. Admin, Strategy & HO Management • Active involvement in Planning and Budgeting activities • Review and track FPM daily performance • Ensure tracking of leads generated and progress on lead conversion on a regular basis • Lead morning huddle for FPMs • Review and celebrate previous day achievements at the branches
Position Objective: The claims analyst is responsible for determining the validity and authorizing settlement of insurance claims, and for the daily operations of all Claims related functions which includes among others after sales service, managing all the incoming and out-going calls to ensure customers are always impressed with our services. This position is operationally responsible for ensuring the day-to-day Claims and Heath Care services are processed within the guideline, standard and in timely manner. He/she is to ensure all customer complaints are handled and resolved speedily to improve processes and communications. He/she is to ensure successful deliveries of the BAU activities with quality and follow the internal and external regulatory guidelines and requirements. Roles and Responsibilities: Assess and settle insurance claims arising from policies in force and answer inquiries relating to claims processing and payment Process all insurance claims documents timely and make recommendations and guidelines to insurance claims To ensure cases are follow-up and follow through within the service standard To consult and to seek 2nd opinion from the supervisor and or colleagues for advice before making any business decision that is not cleared To carry out day to day transactions and approve based on the approved authority limits To perform data entry and or amendments as and when required To prepare daily statistics within the agreed timeline and ensure cases are managed by the respective team member for closure. To update SOP (STANDARD OPERATING PROCEDURE) and ensure the updated is reviewed by the authorized parties timely To support all team members and testing for system enhancements as and when required To conduct Training, Learning and SME knowledge Sharing to team members or other department in areas of expertise Work closely with the underwriters and New Business to help improve claims experience Actively participate in and contribute to projects and initiatives and support all new projects of operations including customer care and system enhancements Determine eligible benefits based on documents submitted and policy provisions Adjudicate claims and determine corresponding recommendation or decision within prescribed approval limits and within the defined turnaround time Assist the Team in resolving claims-related complaints/issues and/or concerns Discuss claim decisions with Management whenever necessary
Position Objective: The incumbent serves as the liaison and the reference point between the Business/ technical analyst and the IT vendors/developer/programmer in making sure the Business Requirements are clearly understood and translated to the functional requirements by leveraging on the resources and skill-set within and across the work-streams. Drive the stakeholders for completion of documentation relating to business requirement capturing and system designing specifications with required verifications and sign-off. (URSs and SFSs) Evaluate best suitable solutions for AIA with business justifications and recommendations for management approval. Manage solution providers through the RFP, Procurement and sourcing, legal and technology risks related documentation and timely payments to ensure successful closure of the projects (solution delivery and implementation) Manage the UAT process and solution implementations with timely go-live Work with Business Users to ensure preparation and validations of UAT plans including the Test Scripts as per the signed off URSs/ SFSs. Ensure carrying out people development and motivation activities sufficiently to ensure availability of right competencies for solution delivery as expected by the senior management. Perform other responsibilities and duties periodically assigned by the reporting authority in order to achieve the overall functional objectives of the division. Roles and Responsibilities: • In addition to the above, liaise with the business users and the functional management to enhance the IT Application Systems architecture and overall alignment to the business needs • Provide required support to the reporting management when attending on the IT risks and audit compliance related activities. • Provide application support for overall system testing process as necessary • Ensure availability of technical documentation required for maintenance of the IT Application Systems, including system architecture and process flow diagrams, data communication and integration methodologies, database structures and design related details etc • Ensure applications are developed and transferred to production environments in compliance to the AIA standards. • Provide technical support in troubleshooting the application related issues. • Provide necessary technical support in BAU as well as special tasks relating to BCP / DR activities • To analyze business issues and recommends best practices and technical expertise and solves straight forward problems by applying innovative solutions • To review Business Scenario and test scripting in ensuring they are in line with the business requirements. To conduct the review sessions with the users to ensure acceptance and signed off by users • To lead a group of business analyst/business analyst in Business Requirement scoping and User Acceptance Testing (UAT) planning and execution, ensure business process training to testers for comprehensive system testing. • To identify potential risks and to suggest mitigation action • To proactively escalate potential concerns or issues for management attention and decision • To allocate appropriate resources to undertake the day to day activities and to ensure the agreed timeline for every activity are met • To identify training needs for the team member • To mentor and to provide guidance to the team member to ensure the needs are addressed • To ensure personal development for self-improvement and build positive working relationships within the team • Project manage the business and IT system enhancement/ new product launch and new initiatives to ensure quality delivery and launch within timeline. • Prepare overall status and activity metrics that documents and tracks delivery of IT services, planned and unplanned system outages, and other key IT performance metrics • Maintains overall security of the data privacy and network to ensure proper compliance in place. • Ensures high availability of critical business systems/applications. • Manage staff members in their daily activities as well as supporting any other /IT/Group projects • Develop and manage relationships with vendors in support of staff augmentation and systems support • Manage overall capacity utilization of server/hardware environment ensuring it is optimized to meet business requirements • Timely update of enterprise standards and technology architecture and the IT operations governance process. • Participate actively with suggestion and to execute the action plan as deemed appropriate in all aspects of tasks as required to ensure timeline is met without any delays. • Support the Head of Application / CTOO in all aspects of discipline and as when required. • To work closely with the relevant parties including the Group Tech Office and or Group Tech Risk to carry out the disaster recovery (DR) and business continuity methodology (BCM) as per the agreed timeline. • To monitor the completion and closure of all the relevant Technology Incident Management (Tim) within agreed timeline. • To raise and escalate all incidences and issues timely for resolution. • Monitor and review policies and procedures such as user log-on and authentication rules, security breach escalation procedures, security assessment procedures and use of firewalls and encryption routines. • To lead day-to-day operations of end-user support in line with agreed Service Levels and ensure appropriate cover for out of hours support within internal team or external vendors. • To ensure there is adequate cover to support end-user support on a daily basis and that any incidents are requests are responded and resolved within agreed SLAs. • To ensure end-user support have the correct controls in place to protect from all significant external and internal threads. • To investigate and resolve technical challenges within IT team and support the senior management level in operation decision making. Authorise or reject actions as required to maintain a cohesive IT services provided to AIA Myanmar.
Position Objective: The incumbent serves as the liaison and the reference point between the Business/ technical analyst and the IT vendors/developer/programmer in making sure the Business Requirements are clearly understood and translated to the functional requirements by leveraging on the resources and skill-set within and across the work-streams. Drive the stakeholders for completion of documentation relating to business requirement capturing and system designing specifications with required verifications and sign-off. (URSs and SFSs) Evaluate best suitable solutions for AIA with business justifications and recommendations for management approval. Manage solution providers through the RFP, Procurement and sourcing, legal and technology risks related documentation and timely payments to ensure successful closure of the projects (solution delivery and implementation) Manage the UAT process and solution implementations with timely go-live Work with Business Users to ensure preparation and validations of UAT plans including the Test Scripts as per the signed off URSs/ SFSs. Ensure carrying out people development and motivation activities sufficiently to ensure availability of right competencies for solution delivery as expected by the senior management. Perform other responsibilities and duties periodically assigned by the reporting authority in order to achieve the overall functional objectives of the division. Roles and Responsibilities: • In addition to the above, liaise with the business users and the functional management to enhance the IT Application Systems architecture and overall alignment to the business needs. • Provide required support to the reporting management when attending on the IT risks and audit compliance related activities. • Provide application support for overall system testing process as necessary. • Ensure availability of technical documentation required for maintenance of the IT Application Systems, including system architecture and process flow diagrams, data communication and integration methodologies, database structures and design related details etc. • Ensure applications are developed and transferred to production environments in compliance to the AIA standards. • Provide technical support in troubleshooting the application related issues. • Provide necessary technical support in BAU as well as special tasks relating to BCP / DR activities. • To analyze business issues and recommends best practices and technical expertise and solves straight forward problems by applying innovative solutions. • To review Business Scenario and test scripting in ensuring they are in line with the business requirements. To conduct the review sessions with the users to ensure acceptance and signed off by users. • To lead a group of business analyst/business analyst in Business Requirement scoping and User Acceptance Testing (UAT) planning and execution, ensure business process training to testers for comprehensive system testing. • To identify potential risks and to suggest mitigation action. • To proactively escalate potential concerns or issues for management attention and decision. • To allocate appropriate resources to undertake the day to day activities and to ensure the agreed timeline for every activity are met. • To identify training needs for the team member. • To mentor and to provide guidance to the team member to ensure the needs are addressed. • To ensure personal development for self-improvement and build positive working relationships within the team. • Project manage the business and IT system enhancement/ new product launch and new initiatives to ensure quality delivery and launch within timeline. • Prepare overall status and activity metrics that documents and tracks delivery of IT services, planned and unplanned system outages, and other key IT performance metrics. • Maintains overall security of the data privacy and network to ensure proper compliance in place. • Ensures high availability of critical business systems/applications. • Manage staff members in their daily activities as well as supporting any other /IT/Group projects. • Develop and manage relationships with vendors in support of staff augmentation and systems support. • Manage overall capacity utilization of server/hardware environment ensuring it is optimized to meet business requirements. • Timely update of enterprise standards and technology architecture and the IT operations governance process. • Participate actively with suggestion and to execute the action plan as deemed appropriate in all aspects of tasks as required to ensure timeline is met without any delays. • Support the Head of Application / CTOO in all aspects of discipline and as when required. • To work closely with the relevant parties including the Group Tech Office and or Group Tech Risk to carry out the disaster recovery (DR) and business continuity methodology (BCM) as per the agreed timeline. • To monitor the completion and closure of all the relevant Technology Incident Management (Tim) within agreed timeline. • To raise and escalate all incidences and issues timely for resolution. • Monitor and review policies and procedures such as user log-on and authentication rules, security breach escalation procedures, security assessment procedures and use of firewalls and encryption routines. • To lead day-to-day operations of end-user support in line with agreed Service Levels and ensure appropriate cover for out of hours support within internal team or external vendors. • To ensure there is adequate cover to support end-user support on a daily basis and that any incidents are requests are responded and resolved within agreed SLAs. • To ensure end-user support have the correct controls in place to protect from all significant external and internal threads. • To investigate and resolve technical challenges within IT team and support the senior management level in operation decision making. Authorise or reject actions as required to maintain a cohesive IT services provided to AIA Myanmar.