Job Seeker Reactivate Your Account
Thank you, this account has been Deactivated.
Do you want to Reactivate your account?
No
Yes

Head Of Market Research

KBZ Bank
Bahan | Yangon
Verified This job has been verified by the company as a real job vacancy.
1 week ago
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
Sorry, Unable to Apply
x
55%
Please Upload CV Attachment, or update your JobNet Profile to at least 55% of completion.
Upload CV
Update Profile

Head Of Market Research

KBZ Bank
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Great Opportunity for ...

To manage the research and analytics needs of the business; working with the VC Leads and Function Heads, as well as the KBZPay team to collect, analyse and act on the data acquired through market research and customer behaviour tracking. 

The right candidate will have a passion for research data and numbers, be confident in managing multiple projects - making sure all the resources, logistics, budgets, timelines, equipment, communication are delivered on time. 

 

  • Manage full suite of qualitative and quantitative research projects (on-going and one-time)
  • Identify the business needs for research and analytics and work with the business owners to develop the brief for each project.
  • Consult with key stakeholders (VC/ Functions) to determine business objectives and success factors
  • Manage the research schedule, project timelines, budgets and resources required to deliver research projects.
  • Manage the competing resources (manpower/ time) and priorities of the projects
  • Bring in support from other Marketing team members and branch employees as required to deliver research projects
  • Manage the relationship with third party agencies and outside consultants
  • Manage focus groups and write initial findings reports to submit to senior leadership (eg, short powerpoint or word document of expected insights) before the final report is released
  • Present the research findings regularly to management and other stakeholders
  • Keep a tracker report for every campaign that KBZPay and bank run
  • Maintain the customer database and identify segments for right campaigns
  • Develop research & analytics working processes (SOP)
  • Plan and maintain a 6 - 12 months research schedule and budget
  • Liaise the Yangon and Mandalay operation team to run the research fieldwork smoothly
  • Provide coaching and guidance to the fellow team members in the research team

Open To

Male/Female

Job Requirements

  • Bachelor Degree in Business Administration, Marketing, or related field
  • Must be able to type in both English and Burmese.
  • Ability to lead a team to deliver quality work in a timely manner
  • Confidence to challenge briefs to ensure correct data is captured
  • Deep understanding of the role of research to enhance the business
  • Ability to understand, manipulate and present

  • Resource management

  • Attention to detail and ability to spot anomalies

What We Can Offer

Benefits

Bonus
Ferry

Highlights

International Standards

Career Opportunities

Training Provided