Develop and execute a comprehensive marketing strategy aligned with business objectives. Lead brand development and ensure consistent brand messaging across all channels. Drive audience acquisition, retention, and engagement through targeted campaigns. Oversee performance marketing, social media, PR, partnerships, and events. Manage the marketing budget and optimize ROI on all initiatives. Collaborate closely with editorial, sales, and product teams to support content launches, monetization strategies, and user growth. Use analytics and consumer insights to inform strategy and improve campaign effectiveness. Identify and cultivate strategic partnerships to extend reach and influence. Manage and mentor the marketing team, fostering a culture of innovation and excellence.