Supervise and manage sales staff (cashiers & retail floor team). Conduct pre‑opening and closing stock checks; monitor inbound/outbound inventory. Encode delivered/ordered merchandise and process stock records. Respond to customer requests, suggestions, and complaints. Liaise with the Brand Manager on sales performance, staffing, and other key matters. Create and manage staff schedules and rotas. Assist sales staff in meeting sales targets and key performance metrics. Drive sales and profit via KPI and target attainment. Handle daily operations (sales, inventory, HR, compliance) in absence of Store Manager. Coach, train, and motivate team members; promote continuous learning. Apply advanced product knowledge and merchandising standards. Maintain visual merchandising, store presentation, and in-store communication Process merchandise deliveries and stock replenishment. Ensure loss prevention, safety, and high customer service standards.
Create and execute a strategic plan for brand development. Work with Brand Principals to deliver brand positivity, market expansion, product launch, and sales growth. Coordinate and collaborate with different cross-functional departments to bring results. Identify opportunities and market trends of fashion to maximize market penetration for Retail, wholesale, E-commerce, and Distribution through product segmentation strategies. Monitor stock movements, and analyze sales figures and purchasing behavior to accurately forecast future sales and thus stock requirements. Manage and communicate a weekly sell-in, sell-out, and sell-through process to maximize the effectiveness of merchandising decision-making. Determine the right pricing strategies for retail and wholesale to meet targeted profits. Managing weekly size, range, and assortment analysis for repeats and new season collections. Manage and develop a rolling 12-month product launching, e-commerce, and digital marketing plan. Analyze merchandising reports and shipment analysis to review business results and develop appropriate strategies. Build an in-depth understanding of the insight of targeted customers. Perform sales, profit, and gap analysis to support buying decision-making and optimal utilization of space. Ensure a professional service cycle from order to delivery to payment collection by coordinating with Suppliers, the Logistics Department, and the the Finance Department. Review sales, space, stock, profit performance, and trends to maximize sales and margin. Lead and manage Merchandising, Sales, and Retail Teams to meet their KPIs.