Brand Strategy Development: Develop and execute comprehensive brand strategies to meet business goals and enhance brand equity. Brand Identity Management: Maintain and strengthen the brand identity through consistent messaging, design, and customer experience. Campaign Management: Plan, coordinate, and manage marketing campaigns that promote the brand effectively. Market Research: Conduct market research and analysis to identify trends and opportunities for growth. Use consumer insights to refine brand positioning. Cross-functional Collaboration: Work closely with internal teams (such as Sales Team) to integrate brand strategies and ensure cohesive brand representation. Budget Management: Monitor and manage budgets allocated to branding activities and ensuring cost-effectiveness. Performance Analysis: Track and analyze brand performance metrics to measure the success of branding initiatives and identify areas for improvement.
• Lead the new product development from ideation, design and develop product by using raw materials from Myanmar · • Lead the development of brand messaging and positioning • Collaborate with cross-functional teams including marketing, sales, product development and design to ensure product success. • Conduct market research to identify customer needs, market trends, and competitive landscape. • Manage budget and project timelines to ensure timely and successful product launch.