Edit Gold and Jewellery Videos for digital and social media platforms (Facebook, Instagram, Tiktok, Youtube, etc..) Create engaging video content using AI-powered tools (eg- Runway, Pika Labs, Capcut AI, Synthesia, etc..)for marketing campaign, social media, and brand promotion. Create engaging short-form content such as reels, stories, and campaign videos Add music, subtitles, graphics, effects, and animations where necessary. Develop motion graphics and basic. animations for marketing use. Coordinate with internal teams to align marketing activities with business goals.
The Digital Marketing Executive is responsible for developing, Implementing, and managing digital marketing strategies to strengthen the brand presence, increase customer engagement, and drive online and in-store sales. This role plays a critical part in promoting the elegance and uniqueness of the jewellery brand through targeted digital campaigns, content creation, social media management, SEO/ SEM, and data-driven marketing efforts. Develop and execute comprehensive digital marketing strategies aligned with business goals. Analyze market trends, customer insights, and competitor activity to identify growth opportunities. Plan and manage digital advertising campaigns across platforms(Facebook, Instagram, Google, Youtube, Tiktok, etc.) Optimize campaigns for performance (ROI, CPC, CTR, Conversion rates). Oversee influencer and affilate marketing programs. Lead content creation (Visuals, videos, blogs, social media post) aligned with the luxury and elegance of the brand. Ensure brand consistency across all digital platforms. Oversee the company website, including updates, UX/UI improvements, and product listing optimization. Implement and monitor SEO/SEM Strategies to boost organic search rankings. Track KPI and prepare monthly performance reports using tools like Google Analytics, meta Business Suite, etc. Provide insights and actionable recommendations based on campaign results. Collaborate with sale and customer service to improve e-commerce functionality and customer journey. Manage digital CRM tools to build loyalty programs and personalized marketing.