Sales Develop and implement sales strategies to achieve company targets and objectives. Identify new business opportunities and build strong relationships with key clients. Oversee the entire sales cycle — from lead generation to deal closure. Conduct market and competitor analysis to identify growth opportunities. Monitor and evaluate sales performance metrics and prepare reports for management. Collaborate with product and operations teams to ensure customer requirements are met. Manage, train, and motivate the sales team to meet or exceed performance goals. Marketing Develop and execute integrated marketing campaigns (digital, print, events, PR). Manage brand positioning, product launches, and promotional activities. Plan and control the marketing budget, ensuring ROI on all marketing activities. Conduct market research and analyze customer insights to refine marketing strategies. Manage the company’s online presence, including website, social media, and digital advertising. Collaborate with external agencies, designers, and media partners. Track marketing KPIs (leads, conversions, brand awareness, engagement) and report outcomes.