Lead and mentor the marketing team, providing guidance and support to achieve departmental goals. Conduct regular performance reviews and identify areas for professional development. Analyze the brand, products, services, and market trends to identify opportunities for growth. Build and maintain strategic relationships with customers and business partners. Collaborate and coordinate with internal teams and external agencies in implementing marketing strategies. Develop marketing strategies for the brand that align with brand objectives, both effectively and efficiently. Manage the marketing budget and allocate resources effectively. Organize, oversee, and monitor the progress of marketing campaigns across multiple channels, including digital, print, exhibitions, and in-store promotions. Plan and coordinate promotional events, both online and offline, to increase brand visibility and drive sales. Monitor and report on the effectiveness of marketing campaigns using data analytics. Execute tasks assigned by the supervising manager as needed.