Overall working with digital team to create and execute all digital marketing activities that are in line with all goals laid out by the client Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Design, build and maintain brand’s social media presence Required Skills A strong understanding of digital marketing, brand development and multichannel marketing concepts. Strong presentation skills, ability to present reports/ strategies to clients across lower and upper management Confidence and assertiveness; ability to build respect and credibility with colleagues and clients. An inspiring leader, able to create a collaborative environment, unlocking the individual and collective talent Exemplary oral and written communication skills Understanding of the challenges and differences between traditional digital and social content High performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in an extremely fast-paced, deadline driven environment Operate at hands-on detailed level in addition to strategic thinking Strong analytical skills; ability to measure and effectively communicate campaign results; thinks in terms of and enjoys discussions of ROI Experience working with various cross-functional business unit and industry teams and internal groups to deliver meaningful results on time with limited direction. Demonstrated track record of developing, implementing and measuring the impact of innovative, effective marketing communications and content strategies (media relations, social, analyst relations, thought leadership, campaign content) in a dynamic, high growth environment. Extensive experience working as a trusted and effective counsel to senior executives. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Understand client objectives, develop strategic marketing plans, and ensure client satisfaction throughout the campaign. Prepare reports, providing insights, optimizations, and recommendations. Co-leading where joint ownership is required. Coordinating with internal and external to make sure every campaign is executed smoothly. Closely work with the client to meet their expectation Actively participate and collaborate with cross-functional team as needed. To participate in brainstorming sessions Stay up to date with industry trends and developments, including emerging technologies and platforms, and make recommendations for incorporating these into the company's digital media strategy Manage and maintain relationships with media partners and vendors. Proven ability to work effectively in a fast-paced and deadline-driven environment. Enable negotiate with the third parties for the better rate. Required up-to-date certification of the platforms. Daily and Monthly Responsibilities Monitor, analyze, and report against campaign pacing and performance (include competitor’s alert). Create daily and weekly campaign reports (depends on client's requirements) to ensure accurate campaign results. Attend relevant internal, client and publisher meetings as appropriate. Works closely with supervisor to provide complete information.