We are seeking a Freelance Digital Marketing Executive to promote our software products and IT services. The ideal candidate will be experienced in B2B digital marketing, lead generation, and technology-related content creation. This role offers flexibility and can be performed remotely based on project timelines. Key Responsibilities Oversee the creation of high-quality, engaging content (blog posts, website copy, case studies, etc.) that aligns with our brand and target audience. Manage our content calendar and distribution across channels. Run targeted ads on Facebook, LinkedIn, and Google to generate high-quality leads. Prepare marketing materials such as banners, landing pages, and email newsletters. Develop and implement to improve organic search rankings and website performance (technical, on-page, and off-page SEO). Improve website SEO for software-related keywords. Manage and optimize paid advertising campaigns (e.g., Google Ads, Bing Ads - SEM). Coordinate website updates: product descriptions, screenshots, FAQs. Design and execute email marketing campaigns (e.g., newsletters, promotions, drip campaigns). Track, measure, and analyze performance across all digital marketing channels using tools like CRM, Google Search Console, etc.