Digital market analysis and digital marketing strategy design & execution • Identify digital audiences matching ASH assigned brands targeted personas based on assumptions • Develop multi-channel performance digital marketing strategy (channels identification, resource allocation, target selection) • Work in close collaboration with the Brand & Communication team to develop content and creatives adapted to the digital marketing strategy • Configure settings in digital platforms management tools (Search engines, social media / messaging management platforms) to drive brand awareness and/or lead acquisition • Execute the digital marketing strategies, aligning the targeting and segmentation of the campaign, as well as the allocation of budgets across paid social, paid search and paid display digital marketing channels (sources) in order to meet digital marketing objectives • Analyse the performance of the previous and current digital marketing campaigns, content, creatives and / or settings to identify market trends • Report on the effectiveness of the digital marketing strategies and campaigns to the Head of Marketing • Liaise with the Brand & Communication team to improve the quality of creatives and content for digital marketing campaign with AB Testing results • Adjust the configuration of the settings in digital platforms management tools Digital Marketing Management and Business Intelligence Tools • Manage website performance and SEO optimization tools • Ensure the effective collection of lead via Facebook Messengers and other social media channels • Monitor leads status / workflow and data tracking in the CRM and other software within the technology ecosystem • Ensure accurate information in business intelligence tools for supply performance management • In collaboration with the Software & Analytics function, develop and improve dashboards providing relevant business intelligence for effective decision making Team management • Recruit, train and manage the performance of the members of the Digital Marketing team • Manage community management team closely to ensure the quality leads The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
Receive and greet visitors while managing the front desk Warmly welcome people visiting our Wall Street English center Inquire about the purpose of the visits and offer explanations when needed Channel the visitors to the appropriate staff within WSE Receive deliveries and inform the recipient Ensure that the center is open on time for operations every day Keep the reception area well organized and tidy at all times Incoming calls handling Warmly answer incoming calls at the center Inquire about the purpose for the call and offer explanations when needed Transfer the callers to the appropriate staff within WSE Support the sales team in preparing meetings with Education Consultants Ensure sufficient replenishment of paper forms Collect information from prospect students visiting or calling the center Arrange meetings and introduce prospects to the Education Consultants while respecting the ground rules Enter the collected information in the information system Create system accounts for new prospect students and facilitate their transfer to the placement test area File forms used to collect the information from prospects
Teach Core Classes (Encounters) Administer oral placement tests/level checks for prospects and students after 3-months’ probation Teach Complementary Classes and ensure that Students practice their newly acquired skills Design and deliver Social Clubs/English Corners, that meet the personal interests of Students and drive a community spirit within and outside of the Center Deliver Classes to Corporate Clients In-Company (optional) Ensure that all lesson plans are developed to enrich classes Provide feedback and motivation at the end of Classes in accordance with the Method Encourage Students to continue practicing, learning and building friendships with fellow Students in the local and global network on WSE World Contribute to Students learning and the local and global community of Students through WSE World and Social Media Celebrate Students’ milestones and success in-center and online Administer results of Classes in the Learner Management System (SSDS) at the end of every shift Attend skills development seminars, and Service and General staff meetings Teach Core Classes (Encounters) Administer oral placement tests/level checks for prospects and students after 3-months’ probation Teach Complementary Classes and ensure that Students practice their newly acquired skills Design and deliver Social Clubs/English Corners, that meet the personal interests of Students and drive a community spirit within and outside of the Center Deliver Classes to Corporate Clients In-Company (optional) Ensure that all lesson plans are developed to enrich classes Provide feedback and motivation at the end of Classes in accordance with the Method Encourage Students to continue practicing, learning and building friendships with fellow Students in the local and global network on WSE World Contribute to Students learning and the local and global community of Students through WSE World and Social Media Celebrate Students’ milestones and success in-center and online Administer results of Classes in the Learner Management System (SSDS) at the end of every shift Attend skills development seminars, and Service and General staff meetings
Brand Strategy and Management Develop and execute comprehensive branding strategies to enhance brand visibility and equity of all brands of the Asia Strategic Holdings Group. Ensure brand consistency across all marketing and communication materials. Implement and manage the "ASIA Brand Center" in Teams for all business units and oversee the application of the brand across various channels. Communication Strategy Design and implement communication strategies that align with business objectives and target audience needs. Oversee the creation of engaging and effective content for various platforms including social media, website, email, and offline channels. Develop PR strategies and manage relationships with media and other stakeholders. Creative Project Management Lead and manage the Creative and Content Teams to produce high-quality visual and written content. Coordinate with internal and external stakeholders to ensure timely delivery of creative projects. Oversee video and photo shoots, graphic design, and content creation processes. Capacity Planning and SOP Development Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative and Content Teams. Monitor team performance and workload to optimize resource allocation and project timelines. Tool and Platform Implementation Oversee the selection, setup, and integration of tools and platforms to align with established SOPs, enhancing team productivity and compliance with branding and communication standards. Ensure team members are trained on new tools and platforms and facilitate their adoption. Event Management Support Event Manager with planning and organizing branding and promotional events, including graduation, education fairs, product launches, exhibitions, and corporate events. Ensure all events align with brand guidelines and communicate the intended message effectively. Performance Measurement and Reporting Develop and track key performance indicators (KPIs) to measure the effectiveness of branding and communication activities. Provide regular reports and insights to senior management on campaign performance and brand health. Team management Recruit, train, and build a competent and reliable team. Set clear team goals, oversee day to day operations, and manage the performance. Provide direction, guidance, and leadership to the team to deliver the expected outcomes from the function while developing the potential of the team members Organize team building activities and manage the team morale to keep high spirit, motivation and retention within the function The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
Job Overview Sales Admin is responsible for providing essential support to the sales teams to achieve their sales targets. By coordinating with external financing solutions 3rd parties (Micro Finances) and collaborating with the sales teams, the Sales Admin will put all his / her efforts in getting the loan requests submitted by WSE to be issues by the financing partners in a timely manner. The role also consists in supporting the Sales Trainer in preparing the training material and presentations, as well as to provide the sales function with reporting support. Loan Management Collect all necessary documents from sales team and summit to loan office Follow up on every single case with internal stakeholders (Sales Consultants) and external stakeholders (Loan officers) to ensure the loan process is on track and to get the approval for the payment rapidly Contact prospects that requested a loan when urgent matters need to be addressed with respect to the loan approval process Build a trust-based relationship with Sales Consultants and exchange information to make the financing solutions more effective Meet and build trust-based relationship with the 3rd parties microfinance companies to improve the loan approval process Identify new financing solutions to provide options to prospects that are more and more compelling Provide management with a daily and weekly report on the status of the loans in progress Training/ EC club preparation Prepare training materials and slide for training as request by the Sales Trainer Update charts created by the Sales Trainer to track Sales Consultants performance and show individual performance during training presentations Prepare power point deck for the monthly Sales Consultant Club training session Daily admin test assign by management Prepare reporting frameworks aimed at monitoring the sales performance at individual, center or country level under the guidance of the National Head of Sales Update the reports in a timely manner at the frequency determined by the National Head of sales Publish the reports in the appropriate channels at the time determined by the National Head of Sales The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
Student Progress Management Ensure that personal study plans are prepared according to students’ individual needs Monitor coach performance with respect to their student progress Support coaches for the management of off-track students Engage with students to foster a sense of community and trust Class Booking Management Coordinate with Head of Teaching to ensure that the students have classes relevant to their needs available Maximize class utilization Drive class attendance and coach proactivity with regard to students’ engagement Student Service Receive complaints and resolve problems from students while studying with WSE Maintain a fully functional, comfortable and supportive classroom environment Ensure that coaches update their student progress in the dashboard and Brain system Enforce high customer service standards from the coach team Ensure that senior coaches modify and create student contracts as needed Events and Internal Revenue Plan Centre level events with Head of Teaching and Event Coordinator Drive interest and promote attendance at the events Drive coach performance with respect internal revenue Team Management Set team goals to align with the needs of the students and school targets Attain team objectives by coaching, counseling, disciplining, planning and appraising the coaching team Manage coaches’ schedules, punctuality, attendance and overall performance Implement and ensure compliance to standard operation procedures Support the process of hiring and training new coaches as needed
Inspection on regular basic of all building M&E facilities at all BUs to ensure proper functionality at all sites Prepare team duty assigns and weekly maintenance schedule to allocate the tasks on time Oversee the M&E operation and make all team members are coached with building M&E instruction Schedule AC servicing and make sure all Acs are maintained by in-house team with targeted schedule Routine check and preventive plan of building plumbing system: pipelines are properly functional Inspection on regular basic of distribution board, and sockets related with electrical appliances Inspection on fire-fighting equipment of fire extinguishers, smoke detector, sprinklers, hose reels and ensure that all fire control panels are properly functioning Performance check to generator and handle in generator operation (fuel using and maintenance servicing) Assist in the supervision and evaluation of FM maintenance works performed by contractors
Key Purpose of the Job : Maintance of Lab Rooms / Equipment Ensure that all equipment and materials are well arranged and maintained ; ready for use on days that lab classes are scheduled to occur. Ensure that software in the engineering lab and IT lab is kept updated . Maintain all laboratory records . In charge of organizing , inventorying and storing equipment and materials for the lab Recommend new industry - relevant equipment ( Hardware and Software ) needed to maintain a working lab . Safety Regulations Labs must be kept clean and orderly at all times . Comply with the correct procedures , policies and health and safety regulations . Related with Lab Sessions and Academic Teams Conduct lab sessions for students on relevant engineering and IT modules if needed . Maintain a good working relationship with engineering and IT lecutures and assistant them when needed .
Student Contract Management Create Student Codes in NSE, the teaching platform, ensure the Student Code is available and activated before the Courses start. Update information relating to Student Code in NSE for contract modification requests, such as revising starting date/end date, revising start level, inputting course extension, upgrading the course type and numbers of class limit, etc. Ensure accurate records of all students’ contracts and related documents are in HubSpot. Organizing and storing those documents in Teams. Check, monitor, manage the storage of the signed Student Contracts and other related contract documents as e-document process management. Keep track of pending contracts which are not yet registered in the NSE system, follow up on such cases, and report them to the designated departments Initiate the contract cancellation process for students' contracts within the system with the approval of stakeholders and BU General Manager, execute the contract cancellations in the NSE system. Enact contract freezes in the NSE in accordance with the institute's regulations and the approval of Nation Head of Sales maintaining a comprehensive list of such contracts. Ensure all the contract modifications are in compliance with the institute’s rules and regulations. The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.