1. Product Strategy & Lifecycle Management Develop and execute annual brand plans. Monitor product lifecycle, identify growth opportunities, and plan portfolio expansion. 2. Market Research & Analysis Analyze market trends, customer insights, and competitor activities. Conduct SWOT and ROI analysis for marketing strategies. 3. Marketing & Promotional Activities Design and implement promotional campaigns, including digital initiatives. Develop promotional materials (brochures, visual aids, etc.) 4. Training & Field Support Train field force on product knowledge and positioning. Provide marketing tools and campaign guidance to ensure effective execution. Regular field visit to build and maintain relationship,market trend analysis and customer insights Engage with Key customers for planning and execution of events, symposiums 5. Cross-Functional Collaboration Liaise with medical affairs, regulatory, production, and supply chain to ensure timely product availability and compliance. 6. Budget Management Manage marketing budgets and track campaign performance against KPIs. 7. New Product Launches Plan and execute new product launches including strategy, promotional plan, and sales force training.