• Research ideas and facts pertinent to the type of content/topic assigned
• Develop ideas derived from online/offline research and organize the same on paper or computer applications
• Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference
• Write fresh content based on research and brainstorming by following instructions provided for each type of document
• Develop engaging content for articles, blogs, stories and social media to entice and engage audience
• Proofread content for errors or additions and ensure that content is written per instructions
• Ensure that web page content is edited properly to increase on-screen readability
• Think up titles for each piece of content keeping appropriateness in check
• Copy, edit and proofread content created by other content writers to provide detailed feedback
• Ensure that content contains sufficient keywords for search engine optimization
• Manage user-generated content on social media sites
• Manage the company’s social media presence
• Write content for newspapers and magazines keeping in mind the general structure and sentiment of the readers
• Develop prototypes and storyboards using a multitude of media creation and graphics editing tools
• Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order

• Although many writing techniques are unique to online content writing, a thorough knowledge of standard writing practices is necessary for content writers.
• Bachelor's degree programs in journalism, English and other mass communication disciplines can fulfill the educational requirements for content writers.
• These programs can focus on grammar, editorial writing, magazine writing, ethics, and can often include digital media course options.
• Specialized certificate programs in electronic writing and digital media production focus on content.