Job Description & Responsibility

• Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts
• Plan and carry out marketing and promotional activities for the brand
• Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones
• Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing
• Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.
• Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams
• Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
• Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts
• Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.
• Oversee all digital paid advertisements and third-party digital vendor management
• Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spending, performance & ROI
•  Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.
•  Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs
• Work with overseas counterparts to ensure alignment of brand objectives
• Plan, conceptualize and develop new product launches

SOCIAL MEDIA

•  Manage media communication, advertising, and campaign/promotion both offline and online (social media, Facebook, Instagram)
•  Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums
•  Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy
• Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social

Required Qualifications

• Bachelor’s degree (or) Master’s degree in marketing or related fields.
• 6+ years of relevant experience, preferably within the bio/pharma industry with at least 5 years of digital marketing experience
• Exceptionally strong analytical skills, Communication Skills   with the ability to evaluate KPIs, present learnings based on data, and optimize
• In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.