Summary

We are looking for a dynamic and results-driven Digital Marketing Executive to support our telemedicine company's marketing efforts. The successful candidate will assist in the implementation and execution of digital marketing strategies to enhance brand awareness, drive patient engagement, and generate leads. The role requires a passion for digital marketing, strong analytical skills, and the ability to contribute to various digital marketing campaigns.

Roles and Responsibilities

• Assist in the development and execution of digital marketing campaigns across multiple channels, including social media, search engine marketing (SEM), content marketing, and display advertising.
• Collaborate with the marketing team to create engaging and targeted content for online platforms, ensuring consistency with brand guidelines.
• Monitor and analyze campaign performance metrics using analytics tools to identify areas for improvement and optimize campaigns for better results.
• Assist in the management of social media platforms, including content creation, planning content calendar, posting schedules, engagement, comment reply and community management.
• Manage the company's online presence, including the website and social media profiles, ensuring consistency and relevance.
• Assist in the planning and execution of marketing campaigns, and performance analysis.
• Conduct market research and competitive analysis to identify trends, audience preferences, and opportunities for growth.
• Stay updated on digital marketing trends, tools, and best practices in the telemedicine and healthcare industry.
• Collaborate with cross-functional teams, including marketing, and sales to align digital marketing efforts with business objectives.
• Assist in the preparation of regular reports and presentations on digital marketing performance, trends, and insights.
• Other duties if required.

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1-3 years of experience in digital marketing roles, preferably in the healthcare, pharmaceutical, or telemedicine sector.
• Solid understanding of digital marketing principles, social media marketing, and content marketing.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics, social media analytics) to track and analyze campaign performance.
• Ability to use Meta ads efficiently.
• Strong communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
• Detail-oriented, organized, and capable of managing multiple tasks and deadlines.
• Knowledge of telemedicine regulations and compliance in digital marketing is a plus.
• Creative thinking and problem-solving abilities.
• Designing skills are an added advantage. Skills to use design software such as Adobe Photoshop, Adobe Illustrator.

Additional information

• Team player and cross functionally
• Being honest and responsible in personality
• Being able to work on holidays if necessary