Technical Proficiency

• In-depth expertise in managing and optimizing content for Facebook, TikTok, Viber (especially Viber for Business features), and Telegram (channels and groups) in the Myanmar context.    
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software (e.g., CapCut, Final Cut Pro) for creating engaging digital art and multimedia content.    
• Exceptional copywriting skills for crafting compelling, platform-specific captions, headlines, and calls-to-action.    
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).    
• Proven ability to plan, execute, and optimize paid social media campaigns and manage advertising budgets effectively (e.g., Facebook Ads Manager, TikTok Ads, Viber Advertising Solutions). Develop and execute comprehensive, multi-platform social media strategies tailored for each of our four educational institutions (two private high schools, two international schools) across Facebook, TikTok, Viber Group, and Telegram Channel.    
• Manage and optimize the content calendar, ensuring timely, consistent, and relevant posts that align with school events, academic schedules, and marketing campaigns.       

Qualifications & Skills

• Education: Bachelor's or Master's degree in Marketing, Communications, Journalism, Public Relations, Business Management, or a related field.    
• Experience:Minimum of 3-5 years of proven experience in social media management, with at least 1-2 years in a supervisory or team leadership role.    
• Demonstrable experience managing social media for educational institutions or similar service-oriented industries is highly preferred.    
• A strong portfolio showcasing successful social media campaigns, content creation, and measurable results is essential.