Key Responsibilities Strategy & Leadership Department Oversight: Oversee the execution of marketing strategies, ensuring high quality, timeliness, and alignment with company policies and overall business objectives. Team Management: Hire, train, mentor, and manage the marketing team while fostering a collaborative, high-performing work environment. Cross-Department Collaboration: Partner closely with Senior Leadership, Business Development, Sales, Operations, and Creative teams to ensure seamless communication and execution. Branding & Integrated Marketing Brand Management: Maintain brand consistency, messaging, and standards across all digital, print, and offline channels. Market Research: Conduct market research to identify target segments, emerging trends, competitive threats, and new growth opportunities. Campaign Execution: Determine optimal media channels (Social Media, Print, Web, TV, Billboards) and manage the creation of marketing collaterals and email campaigns. Digital Marketing & Lead Generation Digital Strategy: Plan and execute comprehensive digital campaigns, including SEO, PPC, social media, and email marketing. Lead Generation: Lead content and campaign efforts across digital, content, and event marketing to attract prospective students, parents, and key stakeholders. Content Creation: Oversee the development of compelling media (blogs, videos, infographics, brochures). Communications & Budgeting Internal Communications: Keep internal teams and stakeholders updated with campaign timelines, brand guidelines, and performance feedback. External PR & Media: Represent the company brand, manage PR/media/influencer relationships and handle press releases and public inquiries. Financial Management: Develop, allocate and optimize the marketing budget for assigned projects to maximize ROI.