The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsibilities 1. Strategic Planning & 4Ps Integration Develop and implement annual marketing plans specifically tailored for the Myanmar market, ensuring alignment with HQ’s global direction. Apply a logic-based approach to the 4Ps (Product, Price, Place, Promotion) to address local market pain points and opportunities. Analyze market trends, competitor movements, and market share data to identify whether products are in a growth or "cash cow" phase. 2. Pricing & Profitability Management Design and manage the Pricing Structure by balancing "Market-Based Pricing" with internal margin requirements. Conduct regular competitor price benchmarking to ensure our brand maintains its "Premium-Mass" positioning. Manage Mixed Profit Margins across the product portfolio, using high-margin products to offset competitive entry-level items. Analyze the impact of import duties and logistics costs on the final retail price to ensure commercial viability. 3. Trade Marketing & Promotion Logic Plan and execute promotion strategies with a focus on ROI (Return on Investment) and Basket Size expansion. Perform break-even analysis for all promotional activities to ensure they contribute to the overall profit amount, not just sales volume. Collaborate with the Sales team to support trade activities, POS materials, and distributor management. 4. Communication & HQ Coordination Serve as the primary link between Myanmar and Thailand HQ, adapting Thai marketing materials to suit local cultural nuances while maintaining brand guidelines. Present data-driven proposals to HQ for local price adjustments or specific campaigns based on solid commercial logic. 5. Team Leadership & Development Lead and mentor a team of 2 Marketing Executives using a Coaching approach (empowering them to propose solutions and analysis). Build the local team’s capability in data analysis, pricing logic, and marketing execution.
-Present, promote and sell products/services using solid arguments to existing and prospective customers -Submits orders by referring to price lists and product literature. -Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. -Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques. -Maintaining records on area and customer sales with provided historical records. -Contributes to team effort by accomplishing related results as needed. -Achieve agreed upon sales targets and outcomes within schedule -Expedite the resolution of customer problems and complaints to maximize satisfaction -Continuous daily communication with the supervisor.
-Present, promote and sell products/services using solid arguments to existing and prospective customers -Submits orders by referring to price lists and product literature. -Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. -Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques. -Maintaining records on area and customer sales with provided historical records. -Contributes to team effort by accomplishing related results as needed. -Achieve agreed upon sales targets and outcomes within schedule -Expedite the resolution of customer problems and complaints to maximize satisfaction
1. Present, promote and sell products/services using solid arguments to existing and prospective customers 2. Submits orders by referring to price lists and product literature. 3. Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. 4. Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques. 5. Maintaining records on area and customer sales with provided historical records. 6. Contributes to team effort by accomplishing related results as needed. 7. Achieve agreed upon sales targets and outcomes within schedule 8. Expedite the resolution of customer problems and complaints to maximize satisfaction 9. Continuous daily communication with the supervisor.