Supervise and lead the sales team to achieve daily, weekly, monthly, and annual sales targets. Assign sales targets and monitor individual and team performance. Train, coach, and motivate sales staff to improve productivity and selling skills. Conduct regular sales meetings and performance reviews. Ensure excellent customer service and resolve customer complaints effectively. Develop and implement sales strategies to maximize revenue and market share. Monitor inventory availability and coordinate with the warehouse and procurement teams. Prepare daily, weekly, and monthly sales reports for management. Analyze sales data, market trends, and competitor activities. Maintain strong relationships with key customers and business partners. Ensure compliance with company policies, procedures, and operational standards. Support recruitment, onboarding, and performance management of sales employees. Work closely with the marketing team to execute promotional campaigns. Ensure proper merchandising and product display standards are maintained.