1. Market Research & Consumer Insight • Develop a strong understanding of market trends and consumer behavior to support campaign strategy. • Conduct market research, competitor analysis, and audience segmentation • Analyze consumer behavior, trends, and campaign data • Work with Insight and Data teams to generate actionable insights • Apply market insights and consumer behavior data (e.g., seasonal demand trends) provided by Insight and Data teams to develop relevant campaign strategies 2. Campaign Strategy Development • Develop integrated marketing strategies across digital, OOH, POSM, events, and PR • Define campaign objectives, messaging, positioning, and channel mix • Design go-to-market (GTM) strategies aligned with business goals 3. Campaign Planning & Framework • Design full campaign architecture including funnel, customer journey, and channel roles • Develop campaign timelines, milestones, and execution frameworks • Define campaign phases (awareness, engagement, education, conversion, retention) • Ensure campaign plans are aligned with budget, resources, and deliverables 4. Strategy to Execution Translation • Translate strategy into clear campaign briefs for Creative, Digital, and Activation teams • Define content direction, channel roles, and execution priorities • Ensure all teams clearly understand campaign objectives and deliverables • Ensure consistency of campaign messaging and execution across all channels 5. Cross-Functional Leadership • Lead alignment across Creative, Digital, POS/Event, PR, and Data teams • Act as the central point of campaign direction and decision-making 6. Client & Proposal Strategy • Support Business Development in pitch strategy and proposal development • Present campaign strategies, frameworks, and recommendations to clients • Provide strategic consultation aligned with client business objectives 7. Performance & Optimization • Define campaign KPIs and measurement frameworks • Work with Performance & Insights Analyst to track and optimize campaigns • Recommend improvements based on performance data and insights • Interpret campaign performance reports (before, during, and after campaigns) to refine strategies • Use performance insights to guide strategic adjustments and recommend new or supporting campaigns when necessary • Provide strategic direction for long-term and short-term campaign adjustments.
Job Summary The Procurement Manager is responsible for planning, sourcing, negotiating, and purchasing goods and services required for the company’s operations. This role ensures cost-effective purchasing, quality assurance, timely delivery, supplier management, and inventory control, particularly for operational and POSM , Marketing & Promotion related items. Key Responsibilities & Accountabilities 1. Procurement Planning & Strategy Develop and implement procurement strategies aligned with company objectives. Prepare annual procurement plans and purchasing budgets. Forecast purchasing requirements for operational and POSM items. Identify cost-saving opportunities and process improvements. 2. Purchasing Operations Manage the full procurement cycle from Purchase Requisition (PR) to Purchase Order (PO), delivery, and payment processing. Review and approve quotations, comparisons, and supplier selections. Ensure timely procurement of materials, equipment, and services. Monitor purchasing schedules and delivery timelines. 3. Supplier & Vendor Management Source, evaluate, and maintain reliable suppliers and vendors. Negotiate pricing, payment terms, contracts, and service agreements. Conduct supplier performance evaluations regularly. Maintain strong supplier relationships to ensure continuous supply and service quality. 4. POS Items & Operational Procurement Responsible for purchasing and monitoring operational POSM -related items including: Packaging materials Printing materials Receipt paper rolls Menu books and promotional items Uniforms and staff supplies Signage and branding materials Cleaning and disposable items POSM accessories and supporting equipment 5. Inventory & Cost Control Monitor stock levels and maintain optimal inventory levels. Establish reorder points and minimum stock requirements. Prevent stock shortages and overstock situations. Conduct cost analysis and budget variance reporting. 6. Compliance & Documentation Ensure procurement activities comply with company policies and procedures. Maintain accurate procurement records, contracts, and documentation. Support internal and external audit requirements. Ensure transparency and accountability in all procurement activities. 7. Team Leadership & Coordination Supervise and support procurement staff and warehouse coordination. Provide coaching, training, and performance evaluations. Coordinate with Finance, Operations, Marketing, and other departments regarding purchasing needs.