The Digital Marketing Executive is responsible for developing and executing online marketing strategies to enhance brand visibility, attract potential travelers, and increase bookings for Chrysalis Tours. This role involves managing social media platforms, digital advertising, SEO strategies, and content marketing to drive engagement and customer conversion. The role also requires close collaboration with the design team to create visually appealing marketing materials. Job Responsibilities: 1. Digital Marketing Strategy & Execution Develop and implement digital marketing strategies tailored for the travel and tourism industry. Identify target audiences and create campaigns to engage potential travelers. Utilize data-driven marketing techniques to optimize performance. 2. Social Media Management Oversee and manage all social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.). Create engaging and visually appealing content to attract followers and increase brand engagement. Plan and schedule regular social media posts, ensuring consistency and alignment with brand identity. Monitor social media trends and implement best practices. 3. Content Marketing, SEO & Design Collaboration Develop high-quality content, including blog posts, travel guides, and promotional materials. Optimize content for search engines (SEO) to improve website ranking and organic reach. Research relevant keywords and incorporate them into content marketing strategies. Collaborate with the design team to create eye-catching graphics, visuals, and promotional materials for digital campaigns. Ensure all visual and written content aligns with the brand's identity and messaging. 4. Online Presence Management: Role: Oversee and enhance the Company’s online presence and social media profiles. Responsibilities: Develop and implement strategies for social media engagement, including content creation, posting schedules, and interaction with followers. Monitor online reviews and feedback, responding promptly and professionally to customer inquiries and comments. Analyze social media metrics to assess performance and adjust strategies as needed. 5. Paid Advertising & Performance Marketing Plan and execute digital advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads. Monitor and analyze campaign performance to maximize return on investment (ROI). Adjust targeting, budgets, and creative assets based on campaign insights and analytics. 6. Reporting & Analytics Monitor key performance indicators (KPIs) and generate marketing performance reports. Use analytics tools like Google Analytics, Meta Business Suite, and SEO tools to track campaign success. Recommend improvements based on data insights. 7. Ad-Hoc Tasks Support other marketing and operations-related tasks when needed.
The Operations Executive will manage administrative tasks and support daily operations, ensuring the efficiency and smooth functioning of Chrysalis Tours. Responsibilities include handling customer inquiries, developing tour itineraries, managing vendor relationships, and overseeing the company’s online presence. Job Responsibilities: 1. General Administrative Support Provide comprehensive administrative assistance to the management team, including organizing files, managing correspondence, and scheduling meetings. Handle incoming and outgoing communications, including emails and calls, and ensure timely responses. Maintain and organize office files and records, ensuring easy access and efficient storage. Assist with preparing and editing tour itinerary commentaries for customer communications. 2. Operations Management Coordinate and oversee daily operations to ensure efficiency and compliance with company policies. Work closely with vendors and service providers, ensuring timely delivery and service. Monitor operational performance, gather insights, and suggest process improvements to enhance efficiency. Assist in the development and implementation of operational policies and procedures. Manage and troubleshoot initial operational issues while setting up new projects or initiatives. 3. Itinerary Development & Commentary Preparation Conduct research on destinations, attractions, and accommodations to develop detailed and customer-centric tour itineraries. Collaborate with internal teams and external partners to ensure that itineraries meet both customer expectations and company standards. Prepare engaging, informative, and accurate commentaries for itineraries that highlight key attractions and experiences. 4. Customer Support & Inquiry Management Respond to customer inquiries professionally and in a timely manner, addressing concerns and providing accurate information about tours and services. Handle customer complaints efficiently, ensuring high levels of customer satisfaction by resolving issues or escalating them as needed. Ensure that customer records and interactions are well-documented. 5. Project Coordination & Onboarding Assist in the planning, execution, and monitoring of company projects and events. Ensure project timelines are adhered to, providing regular updates to the Director on project progress. Assist in the onboarding and training of new employees, ensuring they are well-prepared to perform their duties. 6. Marketing & Online Presence Management (operational) Assist in managing and enhancing the company’s online presence through social media and website updates. Implement strategies for engaging social media content and responding to online inquiries or feedback if required. Assist with the execution of marketing programs, digital advertising, and customer engagement initiatives if required. 7. System & Platform Management (operational) Participate in User Acceptance Testing (UAT) to ensure the functionality and usability of online booking systems. Conduct system sanity checks to verify the proper functioning of the booking platform, working closely with technical support teams to resolve any issues. 9. Reporting Prepare detailed reports on tour operations, marketing performance, and other key metrics for management review. Present findings and contribute to discussions about operational strategies and improvements. 10. Ad-Hoc Tasks Undertake additional projects or tasks as the Director assigns, including cross-departmental support and participation in special company events or initiatives.