Sales & Target Achievement Drive monthly/weekly sales targets for all assigned stores. Monitor daily sales performance and take action to improve weak outlets. Ensure product focus models are pushed according to company direction. Support shops to improve sell-out, activation, and market share. Store Operations & Merchandising Ensure proper display, branding, POSM, and price tag implementation. Check stock availability and coordinate replenishment with MASTER DEALER. Ensure all stores follow company SOP and promotion guidelines. Monitor competitor activities and market situation in each area. Dealer / Partner Relationship Maintain strong relationship with dealers and retail shop owners. Negotiate for better display space and promotion support. Handle dealer complaints and resolve operational issues quickly. Support dealer motivation programs and incentive implementation. Reporting & Analysis Prepare regular reports on sales performance, market trends, and competitive analysis. Analyze sales trends, best sellers, slow movers, and propose action plan. Track KPI performance (sell-out, activation, productivity per promoter). Prepare market feedback and competitor price comparison reports.