PURPOSE OF THE POSITION Area Sales Officer position is the key point of contact between the customer and the Company; this role has to develop a proactive and advisory-driven distribution of the full range products which the company offers. It is responsible for building and maintaining a strong and professional relationship with customers, ensuring the visibility according to PICOS, the achievement of sales targets and the delivery of best-in-class customer service to the assigned area. RESPONSIBILITY Prepare routing plan base on territory and follow RSEM routing Ensure sales execution according to PICOS – (NND, TP and SOS) Ensure stocks are enough and recommend selling price base on segment Collect and report the information of competitor’s promotion, activation and market feedback to the KA Executive Execute promotions (work together with Trade Marketing for POSM arrangement and check promotion is going well and consumer feedback) and report to KA Executive Building network and improve relationship with key customers by complying HEINEKEN Ways for Sales procedures Follow and comply with HEINEKEN Life Saving Rules Deliver sales volume to achieve the monthly & annual sales targets Able to handle the customer’s complains in a professional manner Focus on the acquisition of new customers
PURPOSE OF THE ROLE As a Brand Manager you will direct and manage the brand strategy for designated brand to meet the company defined brand and portfolio ambition. You are responsible for the development, implementation, integration and evaluation of brand and promotional plans. You also contribute heavily towards annual commercial strategy by drafting plans based on proven insights with Team You work together closely with Marketing Manager on planning level and Brand Executive on operational level. You indirectly help brand executive to develop into a superior performing individual, who can succeed you in due time. Also, you will support head of department on other assigned projects as delegated. RESPONSIBILITY Consumer at the Centre Regularly monitors both consumer and shopper behaviour and turns insight into action Ensures clear consumer rationale across all initiatives Generates strong insights that mobilise broadly Converts insight to actions that fuel brand growth Informs work with relevant consumer trends & needs/motivations Coaches team to identify and act upon Consumer Insights Interprets BGS outputs into clear actions that drive growth Translates relevant insights into viable volume and aspirational targets, and audience segments for iDDM Portfolio Management Shows an understanding of portfolio performance Shows an understanding of key drivers of the Category and Segment performance, profitability and growth Shows understanding of Portfolio strategy, how it will drive penetration, and its further implications Shows understanding of the implications of individual Brand Roles within the Portfolio on Brand Strategy, budget allocation, Brand Strategy (How to Win), and Brand Execution (What to Do) Shows understanding of the 7 Sources of growth and shows ability to understand & implement BWP outputs Integrated Commercial Planning Leads the Integrated Commercial Planning process for their area successfully throughout the organisation Ensures plans fully join up across Brand, Trade Marketing & Sales and that all activities join up to deliver objectives Ensures Brand activities effectively address consumer, shopper and customer purchase drivers and drive penetration Consistently uses the most efficient & effective mix of TTL marketing activities to drive reaction, considering cost, impact and ROI, and allocates budget accordingly Takes internal and external factors likely to influence execution into consideration Brand Strategy Leads the development of the Brand Strategy Syndicates all insights and reflects in brand strategy Owns brand positioning (BIAB) and ensures it delivers competitive advantage Ensures consistency between the brand strategy and all ongoing brand activation Meets short-term targets while maintaining long-term Brand positioning and value and actively manages brand health Consistently tracks Brand performance, competition and BGS, and proposes improvements to cross functional strategies and plans Breakthrough Communication 1. Touch Point Planning Develops campaign objectives that are clearly linked to business and brand objectives Creates deep understanding of effectiveness of different touchpoints in delivering reaction, reach and resonance for area of responsibility and integrates into the brand plans (incl. MMM studies) Ensures team is enabled and supported to create iDDM campaigns, ensuring cross-functional support is secured Ensures campaigns are monitored and optimised during the campaign and that reaction, ROI and delivery of objectives are measured with learnings shared and used Ensures data capture is integrated across activities 2. Content & Activity Masters concepts of BIAB, Comms Strategy, Campaign Objectives and Brand or Campaign ideas Writes inspiring & effective and delivers in inspiring way Manages agencies effectively & independently including driving synergistic inter-agency working on brands Evaluates creative work & champions strong business and brand building content which deliver a strong reaction Oversees production process end to end, taking necessary key decisions as appropriate Measures reaction pre, during and post campaign and adjusts as necessary Evaluates campaign objectives & ROI and uses learnings Brand Profitability Measures and evaluates the effect of specific activities on top line, and return on investment Flawlessly manages the brand budget / expenses Demonstrates understanding of the drivers of Portfolio or Brand profitability right down the value chain Analyses the profitability of each SKU by channel and makes profit enhancing proposals/decisions Tracks Brand financial performance and consumer value perception. Informs/acts when necessary to adjust Uses understanding to make recommendations about frequency and depth of promotions via POPS Acts on CSP levers (eg non-working) to drive profitability Innovation and Renovation Demonstrates awareness of the beer, alcohol and beverage category context and the implications for innovation Understands ‘Sources of Growth’, ‘Taste Landscape’ and can articulate key macro consumer trends Can differentiate between creative ideas and ideas that can improve business results Understands how innovation contributes to portfolio and brand strategies and individual brand’s positioning Is familiar with the different steps in the Innovation / renovation process and with deliverables per function Understands how to write a concept Store Back Marketing Creates organizational alignment and commitment to effectively roll out the planned activities across Commercial functions (Sales, Trade Marketing) Ensures the most relevant levers of MWB 7-9 to delivery objectives are fully integrated into all TTL activities Consistently monitors and evaluates results, ROI, impact on profitability, & builds awareness of key success factors Sets clear guidelines for how brands should be represented in bar/store & champion across activities Ensure executions are in line with Responsible Mkt Code Creates a contingency plan for each major initiative RTM & Channel Understanding Actively meets Distributors, Wholesalers and Retailers to better understand their purchase drivers and barriers Recognises the strengths and restrictions of different Route to Market options in reaching consumers Understands and can articulate the category strategy Demonstrates an understanding of channel segmentation and the role of different channels in Brand Strategy and activation Demonstrates an understanding of shopper and on-trade consumer drivers Demonstrates an understanding of the value chain in different channels and with different RTMs
PURPOSE OF THE ROLE Develop and implement the commercial strategy, execution plan and continuous improvement cycle for TOFT, defining where to play, how to win and what to do across Traditional OFF Trade. RESPONSIBILITY Channel Strategy: Formalise and regularly review TOFT strategy, with clear priorities, growth choices and winning actions Channel Activation: Plan, implement and track TOFT activations, ensuring Picture of Success standards are delivered across permanent and promotional visibility Continuous Improvement Cycle: Embed continuous improvement methodology to ensure commercial plans are delivered effectively in market and learnings are captured for future cycles Team Management: Build a performance-driven, customer-oriented and accountable team. Develop team members through tailored development plans, core competency building and succession planning Cross Functional Collaboration: Collaborate effectively with Field Sales, Brand Marketing, Finance, Supply Chain and distributor teams to align priorities and drive implementation PICOS & EOE: Define PICOS for TOFT (Traditional OFF Trade), ensure guideline compliance and drive excellent outlet standards SMAP: Develop and manage the SMAP cycle plan, ensuring timely implementation and follow-up Channel visibility & Activation: Lead TOFT visibility and activation plans to improve in-store presence and customer experience Commercial calendar and budgeting: Build the annual commercial calendar and manage BTL budget phasing, tracking, utilization and ROI discipline. POSM management: Manage the POSM process and ensure deployment is delivered against guidelines Channel performance management: Manage TOFT performance through regular review routines, provide a clear dashboard, and use KPIs to drive growth actions and corrective interventions Integrated commercial Plan: Develop the TOFT ICP and implement agreed JTBDs Key project management: Define and deliver key TOFT projects that support business growth and strengthen execution capability Channel data & insights management: Establish channel data and insight processes, ensuring implementation meets business requirements and supports data-driven sales decisions Route to Consumer: Assess Route to Consumer implications for TOFT and recommend improvements to strengthen value chain effectiveness Portfolio management: Translate category, portfolio and brand strategies into the TOFT trade marketing plan
PURPOSE OF THE ROLE To leads integrated internal and external communications to strengthen HEINEKEN Myanmar’s reputation, drive employee engagement, and support business priorities. The role acts as a strategic partner to leadership, ensuring consistent messaging, effective stakeholder engagement, and proactive reputation management. RESPONSIBILITY Responsible for all Internal and External Communications of HEINEKEN Myanmar Develop and execute integrated communication strategies aligned with business priorities Drive employee engagement through internal communications, including content, campaigns, and management of internal platforms Support leadership communications and act as a communications advisor for cross-functional initiatives Lead external communications to strengthen corporate reputation and employer branding (EVP), including digital content and channel management Partner with Marketing and agencies to deliver impactful brand campaigns, ensuring alignment with corporate standards and regulatory requirements Build and maintain strong relationships with media, influencers, and key external stakeholders Lead planning and execution of key internal events (e.g., town halls, company forums, leadership engagements/ meetings) Monitor media and social media, providing insights, identifying risks, and advising on appropriate actions Manage media relations, including preparation of press materials and coordination of media engagements Support crisis communication planning and execution to protect company reputation
PURPOSE OF THE ROLE Delivers business value through data analysis, Power BI reporting, and Power Automation solutions by translating business requirements into actionable insights, dashboards, and automated workflows Supports business teams by preparing, analyzing, and visualizing data, developing scalable Power BI dashboards, and building Power Automate workflows that improve efficiency, accuracy, and decision-making Acts as a bridge between business stakeholders and technical teams to ensure analytics and automation solutions are practical, governed, reusable, and aligned with business priorities KEY ACCOUNTABILITIES Data Analysis & Business Insights Collect, clean, validate, and analyze business data from multiple sources to generate accurate insights Translate business questions into analytical requirements, KPIs, and measurable outputs Prepare recurring and ad hoc analysis to support commercial, finance, supply chain, and leadership decisions Identify trends, risks, opportunities, and improvement actions from data and communicate them clearly to stakeholders Power BI Dashboard Development Design, build, publish, and maintain Power BI dashboards and reports aligned with business needs Develop reliable data models, DAX measures, and report visuals that support effective decision-making Manage dashboard refresh, access, user adoption, and performance optimization Ensure reports follow data governance, security, documentation, and visualization standards Train and support users to interpret dashboards correctly and drive self-service analytics adoption Power BI Dashboard Development Develop and refine Route to Consumer Projects and JTBD that align with HML's business objectives Create detailed project plans, outlining milestones, timelines, and resource allocation Collaborate and align with functional and cross-functional team members to define project scope, objectives, and success criteria Analyse statistics and compile accurate reports Power Automation & Process Improvement Identify manual, repetitive, and error-prone business processes that can be improved through Power Automate Design, develop, test, deploy, and maintain Power Automate workflows for business users Document workflow logic, ownership, exception handling, and support procedures Monitor automation performance and continuously improve workflows to reduce manual effort and operational risk Data Quality, Governance & Documentation Support data quality checks, reconciliation, and issue resolution with data owners and business users Maintain clear documentation for datasets, dashboards, workflows, KPIs, definitions, and business rules Follow access control, data privacy, security, and governance standards for analytics and automation solutions Stakeholder Support & Adoption Work closely with business stakeholders to understand requirements, clarify priorities, and deliver practical solutions Provide user support, troubleshooting, and continuous improvement for dashboards and automation workflows Communicate progress, risks, limitations, and recommendations in a clear and business-friendly manner Support training and adoption activities to increase data literacy and effective use of digital tools Partner with D&T, regional teams, and business functions to ensure sustainable solution ownership
Bago Division
08 Jul 2026
PURPOSE OF THE POSITION The point of contact for the customer and handles the distribution of the brand or set of brands within assigned outlets Responsible for building and maintaining strong professional relationships with customers, ensuring visibility, achievement of sales targets and delivery of high quality customer service to all targeted channels RESPONSIBILITY Maintain complete and accurate outlet record cards for all calls Review journey plans when territory boundaries change Use a number of questioning techniques to identify relevant customer needs and uses a prepared opening statement to engage the customer's interest Follow the 6 Steps Outlet Execution Excellence process and works methodically to ensure that outlet specific A2QVP2 execution KPIs are executed exactly as required Use outlet sales in the sales since the last call and activity forecasts to calculate a recommended order quantity Prospect for new outlets routinely Engage in structured negotiations that involve exchanging several variables to reach an agreement Follow an agreed-upon process, product complaints are handled effectively and proactively Always follow customer service standards and policies Maintain a standardized customer folder for all customers
PURPOSE OF THE POSITION Perform Record to Report processes which include completing recurring entry, check and solve issues in GL postings and reviewing line items in the general ledger. These processes should be completed for the assigned OpCo, in accordance with Heineken process standards, policies and objectives. RESPONSIBILITY Prepare Balance Sheet recon and Banks Reconciliation Maintenance of monthly accrual, prepayments, provision schedules Complete the following processesDetermine and complete recurring entries Document Management system/knowledge management Check and solve issues in GL postings Review line items in General Ledger and determine and perform corrective actions Consistently adhere to OpCo, local and Global guidelines, policies and regulations for areas including Tax, Record to Report etc Support internal/external audits by preparing information as and when requested Internal reporting OTIF Creation and update of Employee, Customer & Supplier Code, Exchange rate, BU & SCOA in JDE system (Master Data Administration) Ad-hoc tasks assigned by management
PURPOSE OF THE ROLE Drive profitable nationwide draught expansion by leading outlet acquisition, optimizing early outlet performance, strengthening exclusivity, and mitigating commercial risks through strong cross‑functional collaboration and data‑driven decision making. RESPONSIBILITIES Lead and govern the acquisition team to achieve outlet acquisition targets aligned with on‑trade growth priorities Maximize the performance of newly acquired outlets by closely monitoring sales, customer feedback, and operational efficiency, particularly during the first 3–6 months Work together with frontline and RTC for draught area expansion and potential outlets to acquire Ensure disciplined draught usage tracking and contract management in partnership with the contract list team Conduct strategic competitor analysis to identify opportunities for acquiring key outlets, leveraging a winning channel approach, and enhancing our market presence Provide regular reports and updates to senior manager on trade performance, market insights, competitor information and future growth opportunities Stay flexible and adaptable to changing market dynamics and unforeseen challenges within the modern on trade sector Continuously seek nationwide draught expansion opportunities while maintaining regular communication with Outlet Acquisition Executive (OAE) for ongoing monitoring and strategic alignment
Efficient operation of the forklift truck in order to ensure effective supply and put away of materials and finished goods Maintenance of the forklift truck in an operable, hygienic state Compliance to the SHE standards and requirements in order to ensure safe operation of the forklift truck Ensure a safe working environment where all legal requirements are met in socially responsible manner Ensure compliance of Operational Standards / System of Company