Support the Head of Marketing in developing brand activation strategies that align with the company’s marketing objectives and brand vision Implement brand activation campaigns that increase consumer touchpoints and brand visibility through events, roadshows, in-store activations, and experiential marketing. Manage the budget for multiple brand activations, ensuring each initiative is executed within financial constraints while delivering maximum impact. Ensure resource management is optimized for cost-effectiveness and efficiency across all brand activations Lead, mentor, and manage the junior marketing team, including marketing supervisors, specialists, merchandisers, promoters, and marketing associates Assign daily tasks, ensure smooth execution of campaigns, and conduct regular performance evaluations Oversee the execution of offline campaigns, product launches, in-store activations, and promotional events in coordination with other marketing functions. Manage and execute event-based activations, ensuring they reflect brand positioning and deliver a memorable experience for consumers. Collaborate with the creative, digital, and brand teams to ensure brand consistency in activation activities