Key Responsibilities * Branding : Explore and develop logo concepts and variations aligned with brand direction. * Create and maintain a branding guide (colors, typography, logo usage, visual identity rules). * Design product mockups and apply logos/branding to apparel, accessories, and packaging. * Prepare print-ready logo placements for production (tags, labels, embroidery, packaging). * Collaborate with the product and procurement team during new product launches and seasonal collections. * Ensure design consistency across all products and collections. * Content Design : Design day to day social media visuals, eye-catching graphics, reels covers, product posts, stories, and ads for TikTok, Instagram, and Facebook. * Create visuals that align with brand identity and campaign goals. * Support influencer campaigns and promotional content with creative assets. * Collaboration : Work closely with the Social Media Executive to match visuals with trending formats. * Support marketing campaigns, product launches, and sales promotions. * Prepare templates and design kits for faster content creation.