We are looking for a proactive and creative Marketing Executive to help grow the LYF active wear brand through marketing campaigns, community engagement, influencer collaborations, events, and retail store promotions. The ideal candidate is organized, passionate about marketing, and eager to bring new ideas to life.
Key Responsibilities * Branding : Explore and develop logo concepts and variations aligned with brand direction. * Create and maintain a branding guide (colors, typography, logo usage, visual identity rules). * Design product mockups and apply logos/branding to apparel, accessories, and packaging. * Prepare print-ready logo placements for production (tags, labels, embroidery, packaging). * Collaborate with the product and procurement team during new product launches and seasonal collections. * Ensure design consistency across all products and collections. * Content Design : Design day to day social media visuals, eye-catching graphics, reels covers, product posts, stories, and ads for TikTok, Instagram, and Facebook. * Create visuals that align with brand identity and campaign goals. * Support influencer campaigns and promotional content with creative assets. * Collaboration : Work closely with the Social Media Executive to match visuals with trending formats. * Support marketing campaigns, product launches, and sales promotions. * Prepare templates and design kits for faster content creation.