Key Responsibilites We are hiring a Senior Digital Marketing Executive (Media Buying). Plan, execute, and optimize paid media campaigns across platforms such as Facebook, Google, TikTok, and programmatic Manage campaign budgets, bidding strategies, and performance tracking to ensure maximum ROI Conduct audience research and targeting to improve campaign effectiveness Monitor campaign performance daily and provide actionable insights and optimization strategies Prepare regular performance reports (weekly/monthly) with clear analysis and recommendations Collaborate with creative and content teams to develop high-performing ad creatives Stay updated with digital trends, platform updates, and best practices A/B test campaigns (creatives, copy, targeting, placements) to improve results Ensure campaigns are delivered on time and aligned with client objectives