Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and other digital platforms. Manage campaign budgets, bidding strategies, and performance to maximize ROI. Analyze campaign data and monitor KPIs, including CPC, CPM, CTR, CPA, and ROAS. Conduct audience research and A/B testing to improve campaign performance. Prepare performance reports with actionable insights and recommendations. Collaborate with creative and content teams to develop effective ad campaigns.