Develop and execute marketing strategies and campaigns to achieve business objectives. Manage brand positioning and ensure consistent marketing communication. Conduct market research and analyze customer trends, competitors, and industry developments. Plan and manage digital marketing, advertising, promotions, and events. Collaborate with the Sales team to support lead generation and revenue growth. Monitor marketing performance and prepare reports on campaign effectiveness. Manage marketing budgets and ensure cost-effective use of resources. Lead and coordinate marketing team activities and external vendors.
Develop and implement financial strategies to support the company's overall goals and objectives. Provide leadership and guidance on financial planning, budgeting, costing and forecasting processes. Establishing and enforcing proper accounting methods, policies and principles. Collaborate with senior management to identify opportunities for growth and optimization. Oversee the preparation and presentation of accurate and timely financial reports for management and stakeholders. Conduct in-depth financial analysis to evaluate performance, identify trends, and make strategic recommendations. Ensure compliance with accounting standards, regulations, and internal policies. Liaise with external auditor and internal audit committee to ensure appropriate monitoring of company finances is maintained. Manage cash flow and liquidity to meet operational needs and optimize returns. Monitor banking relationships and negotiate terms to minimize costs and maximize efficiency. Develop and implement cash management strategies to mitigate financial risks. Oversee tax planning strategies to minimize tax liabilities and maximize incentives. Ensure compliance with all tax regulations and reporting requirements. Coordinate with external tax advisors and regulatory authorities as needed. Identify and assess financial risks facing the company and develop strategies to mitigate them. Implement and maintain internal controls to safeguard company assets and ensure compliance with regulations. Lead and mentor a team of finance professionals, providing guidance and support to foster their professional growth. Promote a culture of accountability, transparency, and continuous improvement within the finance department.