Develop and maintain content calendars across all platforms (Facebook, YouTube, TikTok, Viber, Telegram, Instagram). Brainstorm and execute creative campaigns (small and large), such as quizzes, games, and interactive posts, in collaboration with the digital team. Monitor and oversee campaign timelines to ensure on-time delivery. Manage community engagement, responding to comments and messages to build strong relationships with audiences. Stay ahead of trends, including TikTok challenges, platform updates, and audience preferences. Research and monitor rising and popular TikTok influencers and other relevant creators. Conduct competitor analysis: monitor their social media activities, campaigns, promotions, and the KOLs/celebrities they engage with. Post engaging and relevant content across all social media platforms, ensuring alignment with brand guidelines. Oversee and manage fan groups on Facebook to foster a strong, engaged community. Monitor and evaluate the performance of digital campaigns and associated KOLs. Conduct monthly, quarterly, and yearly analyses of digital marketing performance and provide actionable insights to the manager. Track and report on engagement metrics, campaign success, and areas for improvement. Oversee product listings, updates, and photos on e-commerce platforms and the company’s app. Monitor e-commerce sales and ensure timely implementation of promotions. Develop social media promotions to drive traffic and sales on e-commerce channels. Manage fan and brand groups, ensuring active engagement and a positive brand image. Address audience inquiries, feedback, and concerns promptly and professionally. Create strategies to grow and nurture the online community.
Develop and oversee marketing strategies across all brands (hair care, skincare, cosmetics). Ensure alignment of branding, messaging, and promotional efforts across categories. Supervise the planning and execution of large-scale events, product launches, and cross-category campaigns. Collaborate with Brand Managers to align on strategies, goals, and execution timelines. Allocate tasks effectively to the stylist team, design team, digital team, and the broader marketing team. Assess team members’ skills, performance, and responsibilities to optimize team effectiveness and output. Provide mentorship, guidance, and support to enhance team performance and accountability. Oversee plans and routes of the merchandising team to ensure alignment with marketing strategies. Communicate upcoming events, campaigns, and scopes in advance to ensure seamless execution. Coordinate closely with merchandising teams for in-store promotions, product placements, and events. Supervise the planning and implementation of 360° campaigns and other initiatives. Ensure all events and campaigns are executed within budget and timelines. Collaborate with internal and external stakeholders to deliver high-impact promotional activities. Develop and refine annual, quarterly, and monthly marketing plans for all brands. Monitor the progress of marketing activities, analyze results, and implement improvements. Provide comprehensive reports to senior management, highlighting achievements, challenges, and ROI. Oversee digital strategies and ensure alignment with brand goals. Work with digital teams and agencies to monitor performance and audience engagement. Stay updated on digital trends to incorporate innovative strategies into campaigns.